D&B Connect vs. Kantar Marketplace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Connect
Score 7.5 out of 10
N/A
D&B Connect is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the…N/A
Kantar Marketplace
Score 8.0 out of 10
N/A
Kantar Marketplace (formerly Lightspeed Research) is a market research specialist offering survey engagement software and global panel management, data on-demand, and market insights.N/A
Pricing
D&B ConnectKantar Marketplace
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B ConnectKantar Marketplace
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing is offered on a customized basis. Buyers should contact D&B for specific quotes.
More Pricing Information
Features
D&B ConnectKantar Marketplace
Data Quality
Comparison of Data Quality features of Product A and Product B
D&B Connect
7.0
2 Ratings
22% below category average
Kantar Marketplace
-
Ratings
Data source connectivity7.72 Ratings00 Ratings
Data profiling6.41 Ratings00 Ratings
Master data management (MDM) integration6.82 Ratings00 Ratings
Data element standardization7.32 Ratings00 Ratings
Match and merge7.72 Ratings00 Ratings
Address verification6.42 Ratings00 Ratings
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User Ratings
D&B ConnectKantar Marketplace
Likelihood to Recommend
7.8
(16 ratings)
7.6
(3 ratings)
User Testimonials
D&B ConnectKantar Marketplace
Likelihood to Recommend
Dun & Bradstreet
It is best suited when you don't want to just spray and pray kind of a scenario, this helps in targeting just the right people for making a sale. You can search people based on industry, function, level of seniority, geography, designation, etc. Mostly there are no scenarios where it is not appropriate in particular, if you don't want buyer intent data then in that case it is expensive and you can look for other options.
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Kantar
Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.
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Pros
Dun & Bradstreet
  • Relationships between accounts in established - this includes DUNs with Immediate DUNs, as well as Domestic ultimate parent DUNs - this then extends to global ultimate parent DUNs
  • Visitor Intelligence - de-anonymizes visitors to your tagged websites. Provides for a way to understand clicks and footfalls within the web pages so that prospecting and customer service can be improved
  • Keeps account data real by providing near-real-time enrichment.
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Kantar
  • There studies provide brand insights in the most particular way.
  • They also help in media planning & measuring their effectiveness.
  • Helps in building brands.
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Cons
Dun & Bradstreet
  • in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
  • need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction
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Kantar
  • The platform can be confusing to navigate at times; UX could be simplified.
  • Ability to utilize more competitive datasets would be helpful.
  • Sometimes takes a while to return data and build out full insights.
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Alternatives Considered
Dun & Bradstreet
D&B Connect allows for a huge array of data values to choose from. Tamr is limited in that it only assists in identifying duplicate data records and highlighting the most accurate record from among the duplicates based on customizable filters.
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Kantar
Easy to use, better pricing, deeper understanding.
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Return on Investment
Dun & Bradstreet
  • ROI can be achieved anywhere between 6 to 12 months depending upon your business.
  • The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
  • The data accuracy sometimes can be bad leading to bad domain reputation.
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Kantar
  • From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.
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