D&B Connect vs. Kantar Marketplace

It is best suited when you don't want to just spray and pray kind of a scenario, this helps in targeting just the right people for making a sale. You can search people based on industry, function, level of seniority, geography, designation, etc. Mostly there are no scenarios where it is not appropriate in particular, if you don't want buyer intent data then in that case it is expensive and you can look for other options.

Incentivized

Really relevant for testing new product launches with customers. Often NPD fails to find the sweet spot of differentiation and impact (commercial or customer impact) and having the insights to test along the journey makes teams more agile and more motivated to trial new things without sinking over cost where you move from a concept to reality. Also helpful for studying different types of marketing impacts for longer-term campaigns on customer perceptions which are important measures of success beyond the commercial.

Incentivized

• Relationships between accounts in established - this includes DUNs with Immediate DUNs, as well as Domestic ultimate parent DUNs - this then extends to global ultimate parent DUNs
• Visitor Intelligence - de-anonymizes visitors to your tagged websites. Provides for a way to understand clicks and footfalls within the web pages so that prospecting and customer service can be improved
• Keeps account data real by providing near-real-time enrichment.

Incentivized

• There studies provide brand insights in the most particular way.
• They also help in media planning & measuring their effectiveness.
• Helps in building brands.

Incentivized

• in my opinion having to split usage between United States and International does not make sense on why this needs to be done....recommend eliminating this
• need for improvement on error resolution....when an error is found the D&B resolution team is EXTREMELY difficult to work with...very clunky and automated when there is a need for personnal interaction

Incentivized

• The platform can be confusing to navigate at times; UX could be simplified.
• Ability to utilize more competitive datasets would be helpful.
• Sometimes takes a while to return data and build out full insights.

Incentivized

D&B Connect allows for a huge array of data values to choose from. Tamr is limited in that it only assists in identifying duplicate data records and highlighting the most accurate record from among the duplicates based on customizable filters.

Incentivized

Easy to use, better pricing, deeper understanding.

Incentivized

• ROI can be achieved anywhere between 6 to 12 months depending upon your business.
• The product is expensive but the data provided is good to an extent and a big sale can help achieve your ROI.
• The data accuracy sometimes can be bad leading to bad domain reputation.

Incentivized

• From my position, it's having a positive impact on the people involved in planning customer-led projects - more innovation that is bolder, more confidence we are focussing on the right areas, less time trying to sign things off or dissect where things went wrong, or convincing leadership teams to keep the the testing.

Incentivized