dbt is an SQL development environment, developed by Fishtown Analytics, now known as dbt Labs. The vendor states that with dbt, analysts take ownership of the entire analytics engineering workflow, from writing data transformation code to deployment and documentation. dbt Core is distributed under the Apache 2.0 license, and paid Teams and Enterprise editions are available.
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I actually don't know what the alternative to dbt is. I'm sure one must exist other than more 'roll your own' options like Apache Airflow, say, bu tin terms of super easy managed/cloud data transforms, dbt really does seem to be THE tool to use. It's $50/month per dev, BUT …
SnapLogic is great at the Extraction and Load processes of ETL. It can pull data from anywhere, even behind firewalls. So if you need to get data from various APIs, databases, files, S3, SFTP, etc it is easy to do so. However, it requires special knowledge in order to build …
Most ETL pipeline products have a T layer, but dbt just does it better. The transformation is on steroids compared to the others. Also, just allows much more Adhoc solutions for very specific projects. Those ETL tools are probably better on the T part if you don't need too many …
Airflow can accomplish the same work as dbt (data build tool), however, dbt's (data build tool) development workflow and UI can open up data transformation and modeling work to non-data engineering teams. Looker might also be able to define data models via LookML with a …
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dbt is great because of its transformation capabilities
If you can load your data first into your warehouse, dbt is excellent. It does the T(ransformation) part of ELT brilliantly but does not do the E(xtract) or L(oad) part. If you know SQL or your development team knows SQL, it's a framework and extension around that. So, it's easy to learn and easy to hire people with that technical skill (as opposed to specific Informatica, SnapLogic, etc. experience). dbt uses plain text files and integrates with GitHub. You can easily see the changes made between versions. In GUI-based UIs it was always hard to tell what someone had changed. Each "model" is essentially a "SELECT" statement. You never need to do a "CREATE TABLE" or "CREATE VIEW" - it's all done for you, leaving you to work on the business logic. Instead of saying "FROM specific_db.schema.table" you indicate "FROM ref('my_other_model')". It creates an internal dependency diagram you can view in a DAG. When you deploy, the dependencies work like magic in your various environments. They also have great documentation, an active slack community, training, and support. I like the enhancements they have been making and I believe they are headed in a good direction.
Slow load times of the dbt cloud environment (they're working on it via a new UI though)
More out-of-the-box solutions for managing procedures, functions, etc would be nice to have, but honestly, it's pretty easy to figure out how to adapt dbt macros
Most ETL pipeline products have a T layer, but dbt just does it better. The transformation is on steroids compared to the others. Also, just allows much more Adhoc solutions for very specific projects. Those ETL tools are probably better on the T part if you don't need too many transforms - also dbt is pretty much free dependent on how you work it, also extremely scalable.