What users are saying about
14 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 7.3 out of 100

Likelihood to Recommend

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

emfluence Marketing Platform

emfluence is good to use as a basic email marketing platform. I would advise that if someone would want very specific data from their email deployments, to look elsewhere.
Adam Pane | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

dotMailer
9.0
emfluence Marketing Platform
8.4
WYSIWYG email editor
dotMailer
9.0
emfluence Marketing Platform
8.5
Dynamic content
dotMailer
9.0
emfluence Marketing Platform
8.7
Ability to test dynamic content
dotMailer
9.0
emfluence Marketing Platform
8.5
Mobile optimization
dotMailer
9.0
emfluence Marketing Platform
8.0
Email deliverability reporting
dotMailer
9.0
emfluence Marketing Platform
9.0
List management
dotMailer
9.0
emfluence Marketing Platform
8.0
Triggered drip sequences
dotMailer
9.0
emfluence Marketing Platform
8.0
Landing pages
dotMailer
emfluence Marketing Platform
8.5
A/B testing
dotMailer
emfluence Marketing Platform
8.7

Lead Management

dotMailer
emfluence Marketing Platform
8.0
Lead nurturing
dotMailer
emfluence Marketing Platform
8.0
Lead scoring and grading
dotMailer
emfluence Marketing Platform
7.0
Data quality management
dotMailer
emfluence Marketing Platform
9.0
Automated sales alerts and tasks
dotMailer
emfluence Marketing Platform
8.0

Campaign Management

dotMailer
emfluence Marketing Platform
10.0
Calendaring
dotMailer
emfluence Marketing Platform
10.0
Event/webinar marketing
dotMailer
emfluence Marketing Platform
10.0

Social Media Marketing

dotMailer
emfluence Marketing Platform
10.0
Social sharing and campaigns
dotMailer
emfluence Marketing Platform
10.0
Social profile integration
dotMailer
emfluence Marketing Platform
10.0

Reporting & Analytics

dotMailer
emfluence Marketing Platform
8.4
Dashboards
dotMailer
emfluence Marketing Platform
8.5
Standard reports
dotMailer
emfluence Marketing Platform
8.5
Custom reports
dotMailer
emfluence Marketing Platform
8.2

Platform & Infrastructure

dotMailer
emfluence Marketing Platform
8.3
API
dotMailer
emfluence Marketing Platform
8.0
Role-based workflow & approvals
dotMailer
emfluence Marketing Platform
8.0
Customizability
dotMailer
emfluence Marketing Platform
9.0

Pros

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

emfluence Marketing Platform

  • The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
  • Our email templates were created to match our website and we have access to edit them to customize even further.
  • The new drag and drop is a lot easier to move blocks of text around within the email template.
  • We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
  • The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Marla Hanover | TrustRadius Reviewer

Cons

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

emfluence Marketing Platform

  • One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Lisa Reinhart | TrustRadius Reviewer

Likelihood to Renew

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

emfluence Marketing Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

emfluence Marketing Platform

They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
Kent Swanson | TrustRadius Reviewer

Return on Investment

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

emfluence Marketing Platform

  • It's allowed for us to generate more traffic to our client's websites.
  • It's allowed for us to generate more leads from email marketing through emfluence.
  • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Adam Pane | TrustRadius Reviewer

Screenshots

Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

dotMailer Editions & Modules

Additional Pricing Details

emfluence Marketing Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$2,500*

* per installation.

emfluence Marketing Platform Editions & Modules

Edition
Up to 30,000 Active Emails$7001
Up to 60,000 Active Emails$8001
Up to 80,000 Active Emails$1,0001
Up to 100,000 Active Emails$1,2001
Up to 150,000 Active Emails$1,5001
Up to 200,000 Active Emails$1,8001
Up to 250,000 Active Emails$2,0001
Up to 500,000 Active Emails$3,2001
Up to 1,000,000 Active Emails$4,2001
More than 1,000,000 Active EmailsCustom1
  1. per month
Additional Pricing Details
The emfluence Marketing Platform offers unlimited users of the platform plus unlimited email sends. Pricing is based solely on Active Email List Size.

Rating Summary

Likelihood to Recommend

dotMailer
9.0
emfluence Marketing Platform
9.0

Likelihood to Renew

dotMailer
10.0
emfluence Marketing Platform

Add comparison