What users are saying about
14 Ratings
6 Ratings
14 Ratings
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Score 8.6 out of 100
6 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

dotMailer

Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
Tim Berman | TrustRadius Reviewer

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

dotMailer
9.0
Pure360
6.0
WYSIWYG email editor
dotMailer
9.0
Pure360
8.0
Dynamic content
dotMailer
9.0
Pure360
6.0
Ability to test dynamic content
dotMailer
9.0
Pure360
Mobile optimization
dotMailer
9.0
Pure360
5.0
Email deliverability reporting
dotMailer
9.0
Pure360
6.0
List management
dotMailer
9.0
Pure360
5.0
Triggered drip sequences
dotMailer
9.0
Pure360
A/B testing
dotMailer
Pure360
6.0

Reporting & Analytics

dotMailer
Pure360
7.7
Dashboards
dotMailer
Pure360
9.0
Standard reports
dotMailer
Pure360
8.0
Custom reports
dotMailer
Pure360
6.0

Pros

dotMailer

  • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
  • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
  • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
Amanda Kocefas | TrustRadius Reviewer

Pure360

  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
Anonymous | TrustRadius Reviewer

Cons

dotMailer

  • Integration is overly complex.
  • Cannot progressively profile from anything other than an email address.
  • Too expensive.
Tim Berman | TrustRadius Reviewer

Pure360

  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Anonymous | TrustRadius Reviewer

Likelihood to Renew

dotMailer

dotMailer 10.0
Based on 1 answer
Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
Amanda Kocefas | TrustRadius Reviewer

Pure360

No score
No answers yet
No answers on this topic

Alternatives Considered

dotMailer

DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
Tim Berman | TrustRadius Reviewer

Pure360

No answers on this topic

Return on Investment

dotMailer

  • Better customer service
  • Increased brand awareness
  • Increased brand engagement
  • Streamlined processes
  • Regular communication with customers
  • Increased audience/reach
Amanda Kocefas | TrustRadius Reviewer

Pure360

  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
Anonymous | TrustRadius Reviewer

Pricing Details

dotMailer

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pure360

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

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