TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    dotMailer

    Score8 out of 10
    N/AN/A

    $150

    per month

    Pure360

    Score7 out of 10
    N/AN/AN/A
    Pricing
    dotMailerPure360
    Editions & Modules
    Growth
    $150.00
    per month
    Professional
    $500.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    dotMailerPure360
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    dotMailerPure360
    Email & Online Marketing
    Comparison of Email & Online Marketing features of dotMailer and Pure360
    Feature
    dotMailer
    9.0
    1 Ratings
    11% above category average
    Pure360
    6.4
    3 Ratings
    23% below category average
    WYSIWYG email editor9.01 Ratings5.23 Ratings
    Dynamic content9.01 Ratings5.23 Ratings
    Ability to test dynamic content9.01 Ratings6.12 Ratings
    Mobile optimization9.01 Ratings7.13 Ratings
    Email deliverability reporting9.01 Ratings8.93 Ratings
    List management9.01 Ratings8.03 Ratings
    Triggered drip sequences9.01 Ratings5.22 Ratings
    Landing pages00 Ratings6.12 Ratings
    A/B testing00 Ratings6.03 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of dotMailer and Pure360
    Feature
    dotMailer
    -
    Ratings
    Pure360
    7.8
    3 Ratings
    2% above category average
    Dashboards00 Ratings7.83 Ratings
    Standard reports00 Ratings8.83 Ratings
    Custom reports00 Ratings6.83 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of dotMailer and Pure360
    Feature
    dotMailer
    -
    Ratings
    Pure360
    6.1
    2 Ratings
    29% below category average
    URL Validation00 Ratings6.22 Ratings
    Link Tracking00 Ratings7.12 Ratings
    Image Validation00 Ratings7.12 Ratings
    Inbox Display00 Ratings7.82 Ratings
    Email Accessibility Tools00 Ratings8.52 Ratings
    Spelling and Grammar Check00 Ratings3.22 Ratings
    Spam Testing00 Ratings4.82 Ratings
    Email Previews00 Ratings4.32 Ratings
    Best Alternatives
    dotMailerPure360
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    dotMailerPure360
    Likelihood to Recommend
    9.0
    (2 ratings)
    7.0
    (3 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    dotMailerPure360
    Likelihood to Recommend
    dotMailer
    Well suited for a company with a larger marketing budget as this is a costly program compared to the other ESPs. If your use case is not eCommerce, you would probably be better off with a standard ESP like Drip.
    Incentivized
    Read full review
    Pure360
    It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs
    Incentivized
    Read full review
    Pros
    dotMailer
    • Easy Editor - no HTML required. It's very easy to drag and drop your elements, customizing the campaign according to your needs.
    • Reports- the reports are robust, showing you your open rates, browsers used, who clicked what, etc. It is easy to section out this information and deliver it to the appropriate stakeholders.
    • Templates - building your own template library makes creating and sending campaigns and quick and easy experience. In a global company like ours, it also enables consistency across the brand locations throughout the world.
    Read full review
    Pure360
    • Easy and intuitive drag and drop design
    • Good design templates
    • Great customer support
    Incentivized
    Read full review
    Cons
    dotMailer
    • Integration is overly complex.
    • Cannot progressively profile from anything other than an email address.
    • Too expensive.
    Incentivized
    Read full review
    Pure360
    • Dara enrichment
    • Data cleansing
    • AI Ideation
    Incentivized
    Read full review
    Likelihood to Renew
    dotMailer
    Since this is used on a global scale and it is preferable to all of our brands, I cannot see us switching to a different provider. We have built years worth of contacts and templates within our current system, which saves our marketing team a lot of time when putting together future campaigns. All of them are mobile optimized which makes it even easier to work with
    Read full review
    Pure360
    No answers on this topic
    Usability
    dotMailer
    No answers on this topic
    Pure360
    It really is great for all users. We had a rach of abilities and skills in our team and found that everyone found it easy to use. Even teams that weren’t involved with email prior to this such as design teams which meant we could send a lot more emails
    Incentivized
    Read full review
    Alternatives Considered
    dotMailer
    DotMailer is built for eCommerce. Drip, ActiveCampaign, and Infusionsoft are not eCommerce platforms out of the box, though they can be tailored to that use case. DotMailer is especially geared toward retail businesses.
    Incentivized
    Read full review
    Pure360
    Incentivized
    Read full review
    Return on Investment
    dotMailer
    • Better customer service
    • Increased brand awareness
    • Increased brand engagement
    • Streamlined processes
    • Regular communication with customers
    • Increased audience/reach
    Read full review
    Pure360
    • Attracted new business through newsletters
    • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
    Incentivized
    Read full review
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