OpenCart vs. Optimizely Customized Commerce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
OpenCart
Score 7.1 out of 10
N/A
OpenCart is an open-source eCommerce platform. It features support for unlimited categories and products, multiple currencies and languages, shipping, payments, and mobile access.N/A
Optimizely Customized Commerce
Score 8.8 out of 10
N/A
Optimizely Customized Commerce is a headless PaaS commerce solution built to scale commerce results for enterprise brands.N/A
Pricing
OpenCartOptimizely Customized Commerce
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
OpenCartOptimizely Customized Commerce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
OpenCartOptimizely Customized Commerce
Top Pros
Top Cons
Features
OpenCartOptimizely Customized Commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
OpenCart
8.7
8 Ratings
12% above category average
Optimizely Customized Commerce
7.5
26 Ratings
2% below category average
Product catalog & listings10.08 Ratings8.525 Ratings
Product management8.08 Ratings4.825 Ratings
Bulk product upload8.95 Ratings8.721 Ratings
Branding7.77 Ratings5.223 Ratings
Mobile storefront9.98 Ratings7.020 Ratings
Product variations7.27 Ratings7.021 Ratings
Website integration8.07 Ratings8.724 Ratings
Visual customization8.16 Ratings8.623 Ratings
CMS10.07 Ratings8.925 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
OpenCart
8.0
8 Ratings
5% above category average
Optimizely Customized Commerce
8.7
19 Ratings
14% above category average
Abandoned cart recovery7.04 Ratings8.715 Ratings
Checkout user experience9.08 Ratings8.719 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
OpenCart
9.0
8 Ratings
8% above category average
Optimizely Customized Commerce
8.8
17 Ratings
6% above category average
eCommerce security9.08 Ratings8.817 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
OpenCart
6.8
8 Ratings
10% below category average
Optimizely Customized Commerce
7.1
25 Ratings
5% below category average
Promotions & discounts8.37 Ratings8.421 Ratings
Personalized recommendations7.06 Ratings8.521 Ratings
SEO5.06 Ratings4.421 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
OpenCart
8.1
8 Ratings
4% above category average
Optimizely Customized Commerce
8.1
25 Ratings
4% above category average
Multi-site management8.06 Ratings8.620 Ratings
Order processing8.08 Ratings8.819 Ratings
Inventory management7.67 Ratings8.815 Ratings
Shipping8.07 Ratings8.816 Ratings
Custom functionality8.86 Ratings5.723 Ratings
Best Alternatives
OpenCartOptimizely Customized Commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OpenCartOptimizely Customized Commerce
Likelihood to Recommend
9.9
(8 ratings)
8.6
(26 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(2 ratings)
Usability
-
(0 ratings)
7.4
(7 ratings)
Support Rating
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
OpenCartOptimizely Customized Commerce
Likelihood to Recommend
OpenCart
OpenCart is best suited for business owners looking to sell their products online. Building an OpenCart website requires no or minimal coding knowledge. Being a self-hosted system, it is not recommended for people who have no hosting plan or have no experience in hosting websites so it would be better to go with another platform that is hosted elsewhere.
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Optimizely
Our experience may be unique because we opted for an Epi core team to implement our website/console set-up and connection to our PIM and ERP. The experience may have been different with a 3rd party or it may not have. That said, we have been live with our primary website for almost 2 years and I still do not consider it was ever "done". We have been going back and forth on functionality issues and bugs since launch. I have low confidence that changes made the previous day will 100% be online the next - so my team rechecks the work they did the previous day to ensure everything is online. The addition of a second channel and enhancement requests have compounded the issues. I feel this product would work fine with singular or less complex market SKU offerings.
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Pros
OpenCart
  • OpenCart is well suited in cases where our eCommerce web development clients want a very specific design with very specific shopping cart functionalities.
  • OpenCart is very flexible in its native ability to work with a wide variety of payment processors and payment gateways.
  • OpenCart makes it both fast and easy to setup and configure a new shopping cart website, especially if you use one of the pre-made templates.
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Optimizely
  • Episerver has a robust discount engine. This engine, combined with "visitor groups" allow our marketing department to categorize customers and offer a variety of discounts to targeted customers at specific times.
  • Episerver has a full-featured, storefront experience that can handle everything you might want for an e-commerce website.
  • Episerver offers A/B testing that can be helpful for trying out new content ideas and tracking the results.
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Cons
OpenCart
  • It's a very buggy platform. Although OpenCart developers release new versions time to time after fixing bugs every version of OpenCart has a different type of bug.
  • It should increase the security of the platform.
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Optimizely
  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
OpenCart
No answers on this topic
Optimizely
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
OpenCart
No answers on this topic
Optimizely
The administrative interface is largely intuitive and relatively easy to use. The complexity of business needs and ability to customize can affect this (i.e. you have to set up and develop with the user in mind), but the basic structure is largely solid. There are some areas of redundancy (such as Commerce Manager overlapping with other administrative areas) that can sometimes cause confusion or offer some functions in one place, whereas other related functions are managed on a completely different page.
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Support Rating
OpenCart
No answers on this topic
Optimizely
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
OpenCart
No answers on this topic
Optimizely
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
OpenCart
Honestly, when consulting my clients, I would always recommend WooCommerce over OpenCart. Although I've had clients that had existing OpenCart websites and they were fairly happy with them, making additions/changes/customizations from a developer standpoint was not the easiest compared to other systems. For very large shops, I always recommend Magento over anything else.
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Optimizely
Optimizely Commerce Cloud offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
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Return on Investment
OpenCart
  • Clients loves the design which is easy to integrate to; you can integrate multiple themes.
  • Overall user experience is good, so number of conversions is good.
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Optimizely
  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Customized Commerce Screenshots

Screenshot of Customizable checkout workflow to tailor customers checkout experience and increase conversions.Screenshot of Catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of Personalized promotions based on user web activity to drive conversion and increase average order value.Screenshot of Customized Recommendations ReportingScreenshot of Personalization