FloristWare vs. Wingmate Simple CRM

FloristWare is well suited for every aspect of the florist business and is adaptable to any size florist company.

Wingmate has engaged the field staff, by showing them, the mechanisms that suit the customers, from the communications processes, the contact controls methods, and other CRM tools. Further, the customer mapping and profiling have been enhanced by Wingmate, with advanced analytical options. The lead generation and relationship molding have been enhanced by Wingmate, making the company more solid and preferred.

Incentivized

• The reporting tool is powerful - provided the product categories and sales accounts have been well thought through. The fixed reports have been intuitively created; but the export feature makes them even more powerful, so as to be tailor made for the individual business.
• The marketing tools campaign builders, fundraisers, advertising analyzers, etc. are effective and have brought us business we would otherwise not have seen, and saved us money we would otherwise have thrown at the wrong advertisers. Customer data can be pulled and sorted in a multitude of ways, depending on the purpose. We use the marketing tools routinely.
• The financial tools make my life easier. Need to file and pay sales tax? A Sales Report Summary for any date range instantly gives gross sales, taxable sales, sales tax due. Need a current inventory report? A push-button report is generated, by product category. Need to know how this month's sales compare to the same month last year? Not a problem.

• Wingmate guarantees a high level of interaction between users.
• Wingmate can also be used educationally (demo version).
• It is possible to easily create sales simulations since Wingmate is not industry-specific at all.

Incentivized

• I would like to see the ability to save work and continue later (as in pause order entering).
• I would like to see in the future a more advanced routing module.

• Still a very basic product. Although it does the basics well, a more rounded marketing solution would be better
• Designed for people on the go, rather than desk-based marketers
• Not as intuitive as other apps I've used (for example, sometimes some information/features are not the easiest to find)

Incentivized

I give FloristWare a rating of 10 for usability because I have never had an ounce if difficulty with any of its functions or features.

Wingmate has simple usability procedures, for instance, the communications options, the customer mapping options, and others. Further, Wingmate creates proper orientation processes, which are sustainable and they make all users more equipped. Lastly, Wingmate is less technical, more outstanding, and the customer support have knowledgeable facts regarding the tool, and they share with customers.

Incentivized

Support is outstanding, Mark wouldn't allow anything less!

The support is very good. They are willing to work on updates and continuous improvements. Support service is prompt and efficient from the software team. They help in training and make Wingmate always easy to use. Even if we use it educationally and not professionally, they are always ready for suggestions to improve the performance of the software at an educational level.

Incentivized

I have never felt the need to seek out an alternative to Floristware.

Wingmate was used because the system was mostly used by sales/new business people rather than marketing people. Other products, such as HubSpot, [are] better suited for marketers but for simple lead management, pipeline management, and reporting to the wider team, Wingmate was used and that was a good choice based on needs.

Incentivized

• Has kept us on top of account billing, so positive

• Customer mapping helps us understand the customers, and apply the right marketing methods.
• Besides, Wingmate creates a contact control, where future communications and direct marketing are conducted.
• The analytical requirements have been supported by Wingmate very efficiently.

Incentivized