GroundTruth vs. InMobi

It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)

Incentivized

It is a global app monetization platform. InMobi is great for advertisers and publishers. It helps marketers, brands, and app owners engage users at different stages of their interaction with the program. It is a great platform that targets users by displaying relevant ads to maximize revenue and conversion rates.

Incentivized

• Launch digital ads campaigns
• Change creatives and rollout campaigns in minutes
• Target specific user personas for great conversions

Incentivized

• Great provider of bringing in new users to mobile app
• Driving real users to the app without the fluff
• Understand and identify the target audience
• Acquire new, high value users, not just installs
• Maximize the use of each creative to showcase the app to the target audience

Incentivized

• Adding a save option sometimes when you don’t hit next the work you are using is lost.
• Adding in app recommendations

Incentivized

• There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.

Incentivized

GroundTruth was recommended to us by a vendor and was the only product we evaluated

Incentivized

In my opinion, both DT and InMobi are great and they both compliment each other if you use them correctly in your media buying strategy

Incentivized

• Helps improve conversion by 20%
• Time to create and rollout campaigns is reduced by half
• Help optimise and rationalise the operational overheads and costs

Incentivized

• InMobi's ad delivery platform is unique.
• Allows you to create a discovery zone within applications. Ads are selected.
• They can be interacted with ads.
• It results in better offers and effective personalized ads.

Incentivized