GroundTruth vs. InMobi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GroundTruth
Score 7.5 out of 10
N/A
GroundTruth (formerly xAd) headquartered in New York offers location-based mobile advertising technology.N/A
InMobi
Score 8.7 out of 10
N/A
Miip is a mobile advertising platform based on curated content from InMobi headquartered in Singapore.N/A
Pricing
GroundTruthInMobi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
GroundTruthInMobi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GroundTruthInMobi
Top Pros
Best Alternatives
GroundTruthInMobi
Small Businesses
Google AdMob
Google AdMob
Score 8.8 out of 10
Google AdMob
Google AdMob
Score 8.8 out of 10
Medium-sized Companies
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Yahoo Native
Yahoo Native
Score 6.7 out of 10
Enterprises
Marin Software
Marin Software
Score 9.1 out of 10
Marin Software
Marin Software
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GroundTruthInMobi
Likelihood to Recommend
8.6
(3 ratings)
9.9
(2 ratings)
User Testimonials
GroundTruthInMobi
Likelihood to Recommend
xAd
It's fantastic for targeting an audience when you know where they will be for a very low CPM. However, it's hard if you are a brick-and-mortar and want to truly measure the results. You need to get creative in ways to attribute site visits and purchases back to the campaign (unique coupon codes, etc.)
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InMobi
It is a global app monetization platform. InMobi is great for advertisers and publishers. It helps marketers, brands, and app owners engage users at different stages of their interaction with the program. It is a great platform that targets users by displaying relevant ads to maximize revenue and conversion rates.
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Pros
xAd
  • Launch digital ads campaigns
  • Change creatives and rollout campaigns in minutes
  • Target specific user personas for great conversions
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InMobi
  • Great provider of bringing in new users to mobile app
  • Driving real users to the app without the fluff
  • Understand and identify the target audience
  • Acquire new, high value users, not just installs
  • Maximize the use of each creative to showcase the app to the target audience
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Cons
xAd
  • Adding a save option sometimes when you don’t hit next the work you are using is lost.
  • Adding in app recommendations
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InMobi
  • There are payment details since they are only made by bank transfer and PayPal. It would be great to add other wallets like Binance.
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Alternatives Considered
xAd
GroundTruth was recommended to us by a vendor and was the only product we evaluated
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InMobi
In my opinion, both DT and InMobi are great and they both compliment each other if you use them correctly in your media buying strategy
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Return on Investment
xAd
  • Helps improve conversion by 20%
  • Time to create and rollout campaigns is reduced by half
  • Help optimise and rationalise the operational overheads and costs
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InMobi
  • InMobi's ad delivery platform is unique.
  • Allows you to create a discovery zone within applications. Ads are selected.
  • They can be interacted with ads.
  • It results in better offers and effective personalized ads.
Read full review
ScreenShots

InMobi Screenshots

Screenshot of InMobi Homepage