Insider Growth Management Platform (GMP) vs. MarketDirect Cross Media

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insider Growth Management Platform (GMP)
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
The Insider Growth Management Platform (GMP) is a martech platform accessible from a single tech stack. It brings together technologies for marketers to deliver personalized experiences and enables them to take data based actions. One of the core features introduced by GMP is Ad Audiences which brings together the disjointed worlds of adtech and martech together through using predictive segmentation technologies. Additionally, the vendor says GMP takes everything beyond conversion…N/A
MarketDirect Cross Media
Score 0.0 out of 10
N/A
MarketDirect Cross Media provides a solution for multi-channel marketing and communication software solution designed for marketing agencies, commercial printers, corporate communication teams, customer loyalty, and fundraising applications.N/A
Pricing
Insider Growth Management Platform (GMP)MarketDirect Cross Media
Editions & Modules
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Offerings
Pricing Offerings
Insider Growth Management Platform (GMP)MarketDirect Cross Media
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Insider Growth Management Platform (GMP)MarketDirect Cross Media
Top Pros

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Top Cons

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Best Alternatives
Insider Growth Management Platform (GMP)MarketDirect Cross Media
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Mautic
Mautic
Score 9.1 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.1 out of 10
The Trade Desk
The Trade Desk
Score 8.1 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
Iterable
Iterable
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Insider Growth Management Platform (GMP)MarketDirect Cross Media
Likelihood to Recommend
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
Insider Growth Management Platform (GMP)MarketDirect Cross Media
Likelihood to Recommend
Insider
Insider Growth Management Platform is great for anyone looking to improve their conversion rates, whether in lead generation or eCommerce. The web push notifications also provide a powerful tool for any organisation looking to reach their website visitors that they may not have in a database. A certain scale is required to realise a return on investment though, the platform is suited to medium to large businesses.
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eProductivity Software
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Pros
Insider
  • Excellent Customer Success Support
  • Clear and Understandable Reporting Especially for Digital Marketers
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eProductivity Software
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Cons
Insider
  • Attention to detail, checking for errors and bugs.
  • Support could be improved.
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eProductivity Software
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Alternatives Considered
Insider
Insider is a great app growth platform, we’ve seen so many aspects of this product improve our marketing strategy and more importantly our business margins in such a short space of time!
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eProductivity Software
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Return on Investment
Insider
  • Improved conversion rate.
  • Increased online sales.
  • Increased leads.
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eProductivity Software
No answers on this topic
ScreenShots

Insider Growth Management Platform (GMP) Screenshots

Screenshot of Personalization StepsScreenshot of Predictive SegmentationScreenshot of Reporting Module