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What are App Store Optimization (ASO) Tools?
App Store Optimization (ASO) Tools help products achieve higher rankings in app marketplaces. ASO tools help users create effective app titles, descriptions, and relevant keywords by observing and analyzing competing products listed in the marketplace. They also guide users in using the right screenshots, videos, user reviews, or other assets on their product pages to increase customer retention and conversion. In addition to optimization tools, many ASO Tools offer competitive intelligence, SEO, and review management features.
ASO Tools can help businesses organically drive app page traffic and product adoption by increasing product visibility and ranking in crowded app marketplaces. These tools also provide insight into app marketplace trends by analyzing the use and impact of keywords, competitors, and revenue over time. Additionally, many ASO Tools include some and pre-launch features, which allow users to improve app development pipelines for future releases.
ASO Tools are similar to in many ways, but have a stronger focus on enabling best optimization practices for products on app marketplaces. Realistically, SEO Software could be used as an ASO Tool, but the products on this page are designed to account for the nuances of customers using Google Play Store, Apple App Store, or other app marketplaces.
App Store Optimization (ASO) Tools Features
The most common App Store Optimization (ASO) Tools features are:
- Product listing
- Keyword search and suggestion
- Ranking history reports
- App store intelligence tools
- Marketing intelligence tools
- Search popularity analysis
- Timeline tools
- Customizable KPI tracking
- Predictive ranking
- Featured app tools
- Visibility scores
- Store performance index
- User behavior analysis tools
- Sentiment analysis tools
- A/B testing
- Conversion rate reports
- Revenue estimates
- Download tracking
- Customized KPI tracking
- VIsualization tools
- Comment tracking
- Customizable dashboards
- Reporting automation features
App Store Optimization (ASO) Tools Comparison
When choosing the best App Store Optimization (ASO) Tools for you, consider the following:
Translation. If you are looking to expand to international markets, consider adopting an ASO Tool with translation features. Most tools include basic keyword translation services that automatically identify keywords in different languages. However, more advanced translation services create store landing pages that are more in tune with trends in international markets, including suggesting visual rearrangements or emphasizing different features and keywords.
Pre-Launch tools. Some ASO Tools offer predictive tools to gauge potential app impact before launch. This can include indicative index scoring based on competitor success, keyword history searches, and other metrics. This is helpful for new apps or for developers with consistent or rigorous A/B testing because it allows for comparison with existing products on the marketplace before updated products are released.
Search Ad tools. Many users find apps, games, and other products through advertising. An ASO Tool that offers search ad tools or integrates with existing marketing services will be a primary consideration. Some services allow you to not only place ads in search results, but also monitor ad effectives, view ad impact indexes, and compare their effectiveness to competitor ads.
Product market. Depending on your product, the need for a more in-depth ASO Tool may be a consideration. Typically, the larger your industry, the more necessary an ASO Tool with intricate features might be. For example, entering the market for mobile games - one of the largest app markets - will certainly require more complex tools that allow you to observe the impact of multiple keywords, competitors, or markets so that your product can better stand out.
Many ASO Tools offer free plans with restrictions on the number of apps, marketplaces, or keywords managed, or on the number of team members who can use the product. Paid services usually range between $9 to $34 per month at the lowest subscription levels. Many vendors offer free trials or demonstrations of paid services.