What users are saying about
12 Ratings
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Score 6.9 out of 100
2 Ratings
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Score 6.8 out of 100

Likelihood to Recommend

LexisNexis InterAction

It's well suited to organizations that intend to dedicate the staff to maintaining it as recommended in best practices material. It's much too large and complicated if it's only to be used as an address book and in those cases, a much simpler CRM might work better.
Anonymous | TrustRadius Reviewer

TargetX

TargetX is very well suited for smaller colleges who do not have all of the resources to manage a pure Salesforce environment for their CRM. They provide great support and direction for different business use cases. They have a product that has been around longer than any other higher ed CRM solution out there in regards to Salesforce. It is likely less appropriate for a school that has a lot of resources and could handle using Salesforce and their HEDA approach to higher ed CRM solutions.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

LexisNexis InterAction
5.1
TargetX
Customer data management / contact management
LexisNexis InterAction
8.0
TargetX
Workflow management
LexisNexis InterAction
3.0
TargetX
Territory management
LexisNexis InterAction
3.0
TargetX
Opportunity management
LexisNexis InterAction
5.0
TargetX
Integration with email client (e.g., Outlook or Gmail)
LexisNexis InterAction
8.0
TargetX
Interaction tracking
LexisNexis InterAction
3.0
TargetX
Channel / partner relationship management
LexisNexis InterAction
6.0
TargetX

Customer Service & Support

LexisNexis InterAction
8.7
TargetX
Case management
LexisNexis InterAction
8.0
TargetX
Call center management
LexisNexis InterAction
9.0
TargetX
Help desk management
LexisNexis InterAction
9.0
TargetX

Marketing Automation

LexisNexis InterAction
8.0
TargetX
Lead management
LexisNexis InterAction
7.0
TargetX
Email marketing
LexisNexis InterAction
9.0
TargetX

CRM Project Management

LexisNexis InterAction
4.7
TargetX
Task management
LexisNexis InterAction
5.0
TargetX
Billing and invoicing management
LexisNexis InterAction
4.0
TargetX
Reporting
LexisNexis InterAction
5.0
TargetX

CRM Reporting & Analytics

LexisNexis InterAction
4.3
TargetX
Forecasting
LexisNexis InterAction
4.0
TargetX
Pipeline visualization
LexisNexis InterAction
4.0
TargetX
Customizable reports
LexisNexis InterAction
5.0
TargetX

Customization

LexisNexis InterAction
4.3
TargetX
Custom fields
LexisNexis InterAction
4.0
TargetX
Custom objects
LexisNexis InterAction
4.0
TargetX
Scripting environment
LexisNexis InterAction
4.0
TargetX
API for custom integration
LexisNexis InterAction
5.0
TargetX

Security

LexisNexis InterAction
8.0
TargetX
Single sign-on capability
LexisNexis InterAction
8.0
TargetX
Role-based user permissions
LexisNexis InterAction
8.0
TargetX

Social CRM

LexisNexis InterAction
4.5
TargetX
Social data
LexisNexis InterAction
4.0
TargetX
Social engagement
LexisNexis InterAction
5.0
TargetX

Integrations with 3rd-party Software

LexisNexis InterAction
5.0
TargetX
Marketing automation
LexisNexis InterAction
5.0
TargetX
Compensation management
LexisNexis InterAction
5.0
TargetX

Platform

LexisNexis InterAction
5.0
TargetX
Mobile access
LexisNexis InterAction
5.0
TargetX

Pros

LexisNexis InterAction

  • Collects contact information from incoming employees
  • Synchronizes with Outlook contacts
  • Separate interface for marketing and casual users
Anonymous | TrustRadius Reviewer

TargetX

  • Addresses the higher education infrastructure to integrate Salesforce
  • Email marketing is done at huge cost savings over other marketing platforms in Salesforce
  • Helps facilitate events on an off-campus
  • Helps our admissions counselors keep up on tasks and contacts
Anonymous | TrustRadius Reviewer

Cons

LexisNexis InterAction

  • The Windows app for marketing could be more wizard driven and simpler
  • Technical support documentation is lacking in up to date information
Anonymous | TrustRadius Reviewer

TargetX

  • When sending large volumes of email the campaigns can be slow to send
  • The events functions are not as robust as some of the competition
  • Their telemarketing component has not been updated in a while and leaves a bit for current call centers.
Anonymous | TrustRadius Reviewer

Alternatives Considered

LexisNexis InterAction

No answers on this topic

TargetX

We transitioned from Hobsons older CRM, Connect, as it was an aging CRM that was not going to be supported much longer. TargetX was right for us at the time as Salesforce did not have a pure data structure for higher education. TargetX provided all of the support and infrastructure to get a Salesforce CRM suited for higher ed. Hobsons Radius is their newer CRM but it is not based on Salesforce and thus is not the leading industry standard.
Anonymous | TrustRadius Reviewer

Return on Investment

LexisNexis InterAction

  • I'm only in the IT department so I'm not really sure about ROI but IA does much more than our marketing department is using it for. I would think the company is paying a lot of money for something that isn't being utilized.
Anonymous | TrustRadius Reviewer

TargetX

  • We have saved a great deal of money on email campaigns with over half a million contacts
  • Managing of on-campus event registration has been very successful for us.
  • By creating a call center using their Telemarketing component we have been able to increase our enrollment for a number of programs
Anonymous | TrustRadius Reviewer

Pricing Details

LexisNexis InterAction

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TargetX

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LexisNexis InterAction
6.0
TargetX
5.0

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