Lightning Tools Data Viewer vs. NinjaCat

Lightning Tools Data Viewer is well suited for re-surfacing data and customizing its look and feel.

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.

Incentivized

• Shows Lists created on different sites to be seen and controlled on another site in a Tenant
• Allows selection of layouts and coloring way beyond what other programs do.
• Easy to learn and very functional.

• It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
• Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
• It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.

Incentivized

• Data Viewer has a graph feature that is old school flat design. We loved the In House real 3D graph Lightning Tools program.

• The tool does struggle with handling data from tools that aren't particularly clean.
• Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
• Portions of the tool don't work as expected but there are work-arounds in almost all situations.

The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market

Incentivized

Lightning Tools Data Viewer is much easier and more powerful than Infowise similar viewer in their lineup. In this case, we use Data Viewer over the one offered by Infowise.

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use. Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.

Incentivized

• It allows us to do things that would take a great deal more time to duplicate in SharePoint
• It cuts down on ugly looking built in SP list layouts
• Users find it easy to access, thus this product is more productive

• Improved perception of business by improving reporting
• Much quicker optimization for clients
• Stands out ahead of competitors