What users are saying about
13 Ratings
2 Ratings
13 Ratings
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Score 6.5 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100

Likelihood to Recommend

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

ownerIQ

Worked very well for a local attraction in Chicago where our main KPI was ticket sales. Awareness scenarios may not be fitting or lower budget clients.
Todd Smithern | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TerminalOne OS
7.7
ownerIQ
Collection of first-party data
TerminalOne OS
9.4
ownerIQ
Collection of third-party data
TerminalOne OS
5.3
ownerIQ
Access to Third-party Data Providers
TerminalOne OS
8.4
ownerIQ

Data Classification

TerminalOne OS
5.5
ownerIQ
Audience taxonomy
TerminalOne OS
6.1
ownerIQ
Tag Management
TerminalOne OS
7.8
ownerIQ
Data Analysis Dashboard
TerminalOne OS
2.5
ownerIQ

Ad Network Integration

TerminalOne OS
9.4
ownerIQ
Data Transfer
TerminalOne OS
8.9
ownerIQ
DSP integration
TerminalOne OS
9.9
ownerIQ

DMP Analytics

TerminalOne OS
8.1
ownerIQ
Campaign Analytics
TerminalOne OS
7.9
ownerIQ
Audience Analytics
TerminalOne OS
8.3
ownerIQ

Ad Campaigns

TerminalOne OS
ownerIQ
8.5
Ad deployment
TerminalOne OS
ownerIQ
9.0
Display advertising
TerminalOne OS
ownerIQ
9.0
Ad display and retargeting segmentation
TerminalOne OS
ownerIQ
9.0
Sequence targeting
TerminalOne OS
ownerIQ
7.0

Ad Reporting & Analytics

TerminalOne OS
ownerIQ
9.4
Ad performance reports
TerminalOne OS
ownerIQ
7.0
Ad conversion tracking
TerminalOne OS
ownerIQ
10.0
Ad attribution reporting
TerminalOne OS
ownerIQ
10.0
Cross-channel ad management
TerminalOne OS
ownerIQ
10.0
Ad forecasting and optimization
TerminalOne OS
ownerIQ
10.0

Pros

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

ownerIQ

  • Client Service
  • Performance
  • Optimizations
  • Detailed planning
Todd Smithern | TrustRadius Reviewer

Cons

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

ownerIQ

  • Self-Service
  • Case Studies
  • Planning collateral
Todd Smithern | TrustRadius Reviewer

Likelihood to Renew

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

ownerIQ

No score
No answers yet
No answers on this topic

Alternatives Considered

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

ownerIQ

No answers on this topic

Return on Investment

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

ownerIQ

  • Positive ROI
  • Increase in ticket sales
  • Competed with internal Retargeting
Todd Smithern | TrustRadius Reviewer

Pricing Details

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ownerIQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TerminalOne OS
8.8
ownerIQ
9.0

Likelihood to Renew

TerminalOne OS
7.0
ownerIQ

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