What users are saying about
This review does not include a rating.
8 Ratings
This review does not include a rating.
8 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

InMobi

No answers on this topic

MoPub

MoPub is perfect for US in app campaigns. They are able to offer inventory worldwide, but clearly the US is their home turf and the place where they feel most comfortable. They work well for performance campaigns, but I would not use them for branding purposes. They are very responsive and keep improving their product offering to stay competitive.
Gabriela Band | TrustRadius Reviewer

Pros

InMobi

No answers on this topic

MoPub

  • Vast network of publishers, from different verticals
  • Low CPMs which translate into good CPAs
  • Great support team, always eager to help
Anonymous | TrustRadius Reviewer

Cons

InMobi

No answers on this topic

MoPub

  • Their take rate is not transparent, its unclear the margin percentage.
  • Not a lot of premium publishers on the platfrom, mostly gaming.
  • Discrepancies keep arising between impressions served and billing numbers.
Gabriela Band | TrustRadius Reviewer

Usability

InMobi

No score
No answers yet
No answers on this topic

MoPub

MoPub 8.0
Based on 1 answer
MoPub is a great SSP. It is a trusted partner that can help you scale campaigns as well as educate the client about the benefits of programmatic advertising. They have a lot of inventory and a great support team. I wouldn't say they are perfect because reporting is not very good and some billing issues are not as transparent as they should be.
Anonymous | TrustRadius Reviewer

Support Rating

InMobi

No score
No answers yet
No answers on this topic

MoPub

MoPub 8.0
Based on 4 answers
MoPub's support is really good. Their team is knowledgeable on their product and the programmatic ecosystem in general and they are very helpful. The only 2 things that I would point out would be that their response times are not very fast and that there is a lot of rotation on the account management team.
Gabriela Band | TrustRadius Reviewer

Alternatives Considered

InMobi

No answers on this topic

MoPub

MoPub is an SSP that can help you explain the benefits (and hurdles) of programmatic advertising to the client and that is a big help in markets that are not very developed. Other exchanges are too big and they don't put a lot of focus on customer service but MoPub is different and that is very important for us.
Anonymous | TrustRadius Reviewer

Return on Investment

InMobi

No answers on this topic

MoPub

  • CPMs are low, CPC are low as well and that increases margin.
  • Take rates are high, reducing ROI
  • It has given us a lot of reach, thus allowing us to complete and deliver existing budgets and win more budgets.
Gabriela Band | TrustRadius Reviewer

Screenshots

MoPub

Pricing Details

InMobi

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

MoPub

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Add comparison