MomentFeed is a localization-based marketing platform for enterprises from the company of the same name headquartered in Santa Monica, California.
N/A
Signpost
Score 1.8 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.
It is my absolute recommendation for anyone at a multi-location, brick-and-mortar business that is consumer-focused. I haven't demoed any other tools that could come close to meeting the needs that I would have either at my previous agency role for clients or currently at my client-side job. However, not all companies that have a footprint/distribution in multiple areas are suited; I had a brewery client with a presence in multiple states (their products were in stores and salespeople were staffed in the area), but given MomentFeed's basis in listing data around physical locations, there wasn't a real way that the product could have accommodated. Cases like that are a square peg/round hole situation.
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
It helps me to have more organic views on the platform and more positive reviews on the newsletter.
The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
More reporting options. There is a wealth of data able to be reported around just one Facebook page; now imagine the type of data you have available to analyze across dozens, hundreds, or even thousands of local pages. They already do a good job of showing some valuable insights (and providing every other metric they can via spreadsheet exports) but I think there's pretty much an endless array of possibilities beyond what they have. I suppose that's a slippery slope though.
Some minor UI/UX issues. Some fields operate weirdly, some buttons may act funky, or the platform may not remember your location group selection when you move from one part of the product to another. Easily overlooked, however.
Social media publishing is sometimes delayed and may go out a handful of minutes after you intended. Not a problem in most cases, but I'd schedule natively or with another tool if you're depending on a post to go out at an exact moment.
I have not personally used Yext, but after a couple demos I didn't find that it fit the needs of my past clients or current company as much as MomentFeed could; I had also heard horror stories about how Yext effectively holds listing data hostage or simply removes it once you are no longer a customer.
The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
This makes me more confident in using the platform more in depth.
