Morningstar Advisor Workstation vs. Refinitiv Eikon

If a client is shy about investing or wants portfolio comparisons, Morningstar really hits the mark. Being able to show real-time data is great for putting a client's mind at ease. The downside to this product is, that if a client isn’t as financially literate, it takes some explaining to show them what’s going on, and they can get lost in all of the data.

Incentivized

Very likely to recommend to a colleague if he deals with researching companies on a day-to-day basis since it captures real-time market data, financial information such as income statements and balance sheet items, as well as news items around strategic updates and analyst reports from top investment banks.

Incentivized

• Amazing Comparisons
• Easy to read charts
• Diverse database

Incentivized

• ESG ratings - allowing us to benchmark practices and reporting.
• Real time market data - allowing us to track target companies.
• Financial information - allows us to gauge companies' historical and forecasted performance.

Incentivized

• Ease of use
• Data sync
• Bond Database can be lacking

Incentivized

• Not very easy to navigate - needs user to spend time.
• Should have an intelligent search option to enable targeted search.
• Should have more granular coverage in terms of financials.

Incentivized

In terms of diversity, Morningstar is the best on the market. The way they display data, and since many financial institutions use this software, it is easy to show clients how their money is doing outside of our institution. Also allows us to show portentously clients in-depth comparisons of different investment strategies.

Incentivized

Refinitiv Eikon is a wholesome product that scores over the above products in terms of the coverage universe, features, and credibility of data Refinitiv Eikon is a go-to source for financial and ESG data, whose credibility is well established in the industry and scores above other competitors in this aspect.

Incentivized

• Gets Clients to Move their money to us
• Let’s you track portfolio performance to a variety of benchmarks
• The historical data is great

Incentivized

• Negative - Tool is pricey so not everybody can afford.
• Positive - Coverage of real time market data is unmatched.
• Positive - ESG data coverage is very useful.

Incentivized