What users are saying about
2 Ratings
8 Ratings
2 Ratings
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Score 9.5 out of 100
8 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Movable Ink

I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.
Anonymous | TrustRadius Reviewer

Skyword

It's a great platform for freelance writers to use because everything - the brief, deadline, notes, edits along the way etc, are all in one handy location; which is easy to access. It's great to get picked up by one client, following the recommendation of another too. It's almost like a networking site in this respect too, where companies get matched or paired with the right writers.
Fiona Briggs | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Movable Ink
8.0
Skyword
Ideation
Movable Ink
7.0
Skyword
Approval workflows
Movable Ink
9.0
Skyword
Content collaboration
Movable Ink
8.0
Skyword

Content Publishing

Movable Ink
9.3
Skyword
8.2
Content hub
Movable Ink
10.0
Skyword
8.5
Content distribution
Movable Ink
9.0
Skyword
8.5
Content automation
Movable Ink
9.0
Skyword
Content promotion
Movable Ink
Skyword
7.5

Content Reporting & Analytics

Movable Ink
9.0
Skyword
8.5
Audience profiling and targeting
Movable Ink
10.0
Skyword
Closed-loop tracking and reporting
Movable Ink
9.0
Skyword
8.0
Content performance analytics
Movable Ink
9.0
Skyword
9.0
Campaign optimization dashboard
Movable Ink
8.0
Skyword

Pros

Movable Ink

  • Clean and easy to use, user interface and short ramp up time required to implement within email service providers
  • Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
  • The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.
Anonymous | TrustRadius Reviewer

Skyword

  • Creating a lot of content quickly and efficiently
  • Identifying new and important topics and content areas to explore
  • Providing timely and helpful account service
Andrew Reinbold | TrustRadius Reviewer

Cons

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Skyword

  • No current cons or issues with their services and platform.
Olin Graczyk | TrustRadius Reviewer

Support Rating

Movable Ink

No score
No answers yet
No answers on this topic

Skyword

Skyword 10.0
Based on 1 answer
Very responsive to our requests. Always make themselves available. We also have a standing weekly status with their team, which keeps us on the same page.
Olin Graczyk | TrustRadius Reviewer

Alternatives Considered

Movable Ink

Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support
Anonymous | TrustRadius Reviewer

Skyword

SkyWord distinguishes itself by its efficiency and the capabilities it has with web design and management. It also has a strong variety of content production capabilities like video, social media, etc. Our procurement team has found SkyWord to be fair when it comes to prices, and this showed when we evaluated them against competitors.
Andrew Reinbold | TrustRadius Reviewer

Return on Investment

Movable Ink

  • Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
  • Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.
Anonymous | TrustRadius Reviewer

Skyword

  • High quality leads that increased our bottom line
  • Increased awareness and engagement with our social and digital activities
Aviv Canaani | TrustRadius Reviewer

Screenshots

Pricing Details

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Skyword

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Movable Ink
9.0
Skyword
8.7

Support Rating

Movable Ink
Skyword
10.0

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