What users are saying about
3 Ratings
14 Ratings
3 Ratings
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Score 9.1 out of 100
14 Ratings
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Score 9.3 out of 100

Likelihood to Recommend

Persado

Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
Tim Taylor | TrustRadius Reviewer

PromoRepublic

If you are an agency that manages multiple clients, this is an excellent tool for you. It creates ease by separating each client but keeping all of each clients' platforms together (i.e., FB, IG, LI, etc.). It also allows you to share your view with each client so they can view or approve posts before they go out if that is something they're interested in. However, if you are an individual, this tool has more in it than you'd need. Although it's a great tool, there isn't a need to have a lot of the features that it has if you are only one company using the tool.
Anonymous | TrustRadius Reviewer

Pros

Persado

  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
Steffany Winkelmann | TrustRadius Reviewer

PromoRepublic

  • The scheduler is great, and it even provides recommendations for what to post when.
  • They're constantly offering educational webinars on how to get the most out of not only their product, but SMM in general.
  • The library of editable posts is a real differentiator, though it won't help all industries equally.
Christopher Rush | TrustRadius Reviewer

Cons

Persado

  • Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
  • When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
  • Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
Tim Taylor | TrustRadius Reviewer

PromoRepublic

  • No direct posting to IG. I still have to have photos sent to my phone before I can post on Instagram.
Naomi Marie Brand | TrustRadius Reviewer

Alternatives Considered

Persado

Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
Steffany Winkelmann | TrustRadius Reviewer

PromoRepublic

Hootsuite is what my office primarily uses and it's good. I just prefer the way you can see all the posts in the calendar dashboard on PromoRepublic and I like that it has fresh curated content for me to peruse.
Anonymous | TrustRadius Reviewer

Return on Investment

Persado

  • Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
  • Open rate improvement of 11% between control subjects and Persado subjects.
  • Click rate improvement of 27% between control subjects and Persado subjects.
Tim Taylor | TrustRadius Reviewer

PromoRepublic

  • Extremely positive ROI as the next best alternative to PromoRepublic, in my opinion, is a full-service solution that runs an average of $500/mo.
Brian Del Terzo Credilife® | TrustRadius Reviewer

Screenshots

Pricing Details

Persado

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Persado Editions & Modules

Additional Pricing Details

PromoRepublic

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
$9

PromoRepublic Editions & Modules

Edition
Standard$491
Solo$91
Professional$991
Business$5991
EnterpriseCustom1
  1. monthly
Additional Pricing Details

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