What users are saying about
3 Ratings
10 Ratings
3 Ratings
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Score 9.5 out of 101
10 Ratings
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Score 9.3 out of 101

Likelihood to Recommend

Persado

Persado is an excellent tool for a small marketing team seeking to "work smarter, not harder." The tool itself is simple to use and generates instant results, all while learning and reporting at a deeper level than a human on a marketing team could. We have been able to reach the right eyes within our audience at the right time, improving open rates and generating more revenue from our promotional emails.
Tim Taylor profile photo

PromoRepublic

PR is two tools in one: a schedule and a content library. The content library is definitely more suitable for the most common types of businesses (ecommerce, retail, etc). Mainstream businesses will be able to use most of the content library with very little adaptation. A more niche industry might not get much use out of the library at all. However, at the bare minimum, they're nice design templates.
Christopher Rush profile photo

Pros

Persado

  • They know way more than me on how to create effective subject lines that actually get people to open. We have solid creative and cool emails, but without the hook, it means nothing. Persado is that hook. (Side note, they are also customizable so if your company has specific guidelines/tone, you can set those parameters.)
  • The analytics are amazing! It's so cool to see the responses to various emotions ebb and flow over time. We have a few that consistently perform well (and some that consistently underperform, which makes sense for them to), and a few others that seem to react to the season somehow. How would I know this on my own? (That's right, I wouldn't.)
  • Creating these subject lines and exporting them to Listrak (our ESP) is insanely quick and easy. It takes more time for me to set up the split test in our ESP than it does to set up the subject lines in Persado.
Steffany Winkelmann profile photo

PromoRepublic

  • Generates post ideas and curated content. If I'm out of ideas on content for the week/month I can usually peruse their prepared content to generate ideas.
  • Timed posting based on our current engagement rates. Helps me to decide the ideal times to post to ensure the greatest amount of engagement.
  • Easy post editor. Has a plethora of images and fonts I can use to make an eye-catching copy for our social media.
Naomi Marie Brand profile photo

Cons

Persado

  • Not so much a con, but area for improvement: an option to have reports generated automatically and sent to me weekly or similar. It would automate my learning and understanding of how the tool is working.
  • When we write control subject lines that include emojis, I have to go outside of Persado to find the emoji I want to use, copy, and come back to Persado. However there is a button to add emojis to the Persado generated subject lines.
  • Since Persado integrates with our ESP, Bronto, we'd really like to see more to the connection such as sharing conversion and revenue data.
Tim Taylor profile photo

PromoRepublic

  • I'd like to be able to drag and drop posts to different dates and times from the calendar view.
  • I'd like to be able to duplicate an entire post from the calendar view and drag it to another date and time.
No photo available

Alternatives Considered

Persado

Phrasee wasn't an option to select, but we did evaluate them after hearing about them at a digital marketing summit. I liked what they were doing and the emails they were sending, but the pricing structure was outrageous! There was a 0% chance our CFO would approve the budget. To add salt to the wound, they also charged outrageously for a trial period. Ugh - as much as I wanted it, there was no way I could justify the ROI. Enter Persado. I got an email from a sales rep which accompanied a resource. I got excited but hesitated. I then saw they offered a free 14-day trial. Wait - what?? Free?! Yes. Wendy gave me the grand tour and holy cannoli I was immediately impressed with the results of our very first send. And it's only gotten better. Sorry Phrasee, I'm with Persado now.
Steffany Winkelmann profile photo

PromoRepublic

The templates and ease of creating and customizing a post is far better than any other solutions I've tried in the past.
Brian Del Terzo Credilife® profile photo

Return on Investment

Persado

  • Granted these numbers are driven by a number of other factors as well, our email marketing program has grown by 44% and 35% in the last 2 years respectively. More email opens from Persado subject lines has certainly contributed to this growth.
  • Open rate improvement of 11% between control subjects and Persado subjects.
  • Click rate improvement of 27% between control subjects and Persado subjects.
Tim Taylor profile photo

PromoRepublic

  • Has made our social channels come alive
  • PR allows us to get away without needing a dedicated SMM on staff
  • Has increased our online profile and credibility
Christopher Rush profile photo

Pricing Details

Persado

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Persado Editions & Modules

Additional Pricing Details

PromoRepublic

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

PromoRepublic Editions & Modules

Edition
Social Monitoring$491
Smart Posting$91
Intelligent Ads$492
Collaboration Platform for Agencies & Freelancers$993
  1. monthly, per user
  2. monthly per user
  3. monthly, per user
Additional Pricing Details
Team packages and Enterprise packages are available.

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