What users are saying about
5 Ratings
5 Ratings
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Score 8.9 out of 100
2 Ratings
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Score 10 out of 100

Likelihood to Recommend

RollWorks

RollWorks is very well suited for -Optimizing capture of potential clients interested in your brand (encouraging visitors who take no action on our website to return) -Building brand awareness through specific campaigns -Driving engagement down the funnel for those who become aware or are aware of your brand -Identifying net new accounts to build your lists and outreach As for where RollWorks is less appropriate, it would be difficult to run RollWorks without a more mature content marketing machine. to make it run and deliver, RollWorks needs quality advertising and content campaigns, refreshed at regular intervals. It also requires a solid website as a "hub." Organizations with low content marketing maturity will not get the results they might expect. Quality in, quality out is a rule here.
Lisa Morrell | TrustRadius Reviewer

Sojern RevDirect

Sojern is well suited for those who are measuring ROI and are looking to have more direct bookings to the website. Google has made it increasingly more difficult to book directly on a website. I believe it takes about three clicks to get to a website through Google listings and Sojern has made it easier for us to make our websites more visible in rankings. The same goes for OTAs, with Sojern we have a better means of combating pesky OTAs.
Lauren Ericksen | TrustRadius Reviewer

Feature Rating Comparison

Ad Campaigns

RollWorks
Sojern RevDirect
8.3
Ad campaign creation
RollWorks
Sojern RevDirect
8.0
Ad deployment
RollWorks
Sojern RevDirect
8.0
Display advertising
RollWorks
Sojern RevDirect
8.0
Ad display and retargeting segmentation
RollWorks
Sojern RevDirect
9.0

Ad Reporting & Analytics

RollWorks
Sojern RevDirect
10.0
Ad dashboards
RollWorks
Sojern RevDirect
10.0
Ad performance reports
RollWorks
Sojern RevDirect
10.0

Pros

RollWorks

  • Ease of use with the platform
  • Keeping us informed of product changes
  • Providing a dashboard to see results
Anonymous | TrustRadius Reviewer

Sojern RevDirect

  • Drives booking to our websites.
  • Helps us to better understand traveler profiles.
Lauren Ericksen | TrustRadius Reviewer

Cons

RollWorks

  • It was a bit difficult to be able to implement it with other software, we were barely able to connect it to Salesforce.
  • They should be able to dig deeper into Salesforce reports within this platform.
Stella Olsson | TrustRadius Reviewer

Sojern RevDirect

  • For those who don't analyze data on a daily basis it would be beneficial to have simple descriptions of the collected data.
Lauren Ericksen | TrustRadius Reviewer

Usability

RollWorks

RollWorks 10.0
Based on 1 answer
Its system is very modern and simple, thus being able to be understood by both clients, qualified personnel and also for new users.
Stella Olsson | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Support Rating

RollWorks

RollWorks 10.0
Based on 1 answer
The support has always been willing to help from the get-go, they also helped us understand the reports in a way that we can streamline our sales process. All the doubts that we have consulted with the support team have been resolved.
Stella Olsson | TrustRadius Reviewer

Sojern RevDirect

No score
No answers yet
No answers on this topic

Alternatives Considered

RollWorks

We've used Google Ads in the past for remarketing and still do, but the ability to target key accounts in RollWorks is unmatched.
Megan Kratzman | TrustRadius Reviewer

Sojern RevDirect

Sojern combines all of these platforms into one and makes information more accessible and easier to read among analysts. With Sojern we can easily make changes to ads created in order to boost ROI. Our company selected Sojern as a means to better our quality production and to lessen the time spent on adjusting content and analyzing data.
Lauren Ericksen | TrustRadius Reviewer

Return on Investment

RollWorks

  • Increased website traffic and conversions that feed deals
  • More and higher-quality leads that are more in line with our Ideal Client Profile
  • Greater visibility, measurement, and reporting of marketing investment ROI - very important
  • Higher efficiency and impact in both marketings spend and sales team prospecting efforts
Lisa Morrell | TrustRadius Reviewer

Sojern RevDirect

  • Sojern has had a positive impact on our impression share.
  • Sojern has had a positive impact on our ROI across the board.
Lauren Ericksen | TrustRadius Reviewer

Pricing Details

RollWorks

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sojern RevDirect

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

RollWorks
8.9
Sojern RevDirect
10.0

Usability

RollWorks
10.0
Sojern RevDirect

Support Rating

RollWorks
10.0
Sojern RevDirect

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