Sizmek Ad Suite vs. Trackier

I've use Sizmek as media analytics and reporting tool. Unless a site doesn't work properly with Google DoubleClick, I rarely recommend Sizmek over DoubleClick. It can do everything DoubleClick does, but with almost twice the hassle. One Area that makes it easier to track is that ads are given individual tracking ID's that creative can look up and search by when indexing and testing to make sure all ads are working and input.

Incentivized

Trackier is able to track anything related to media campaigns, giving you control of what's happening to your campaign and the ability to analyze it in (almost) real-time to make decisions and change strategy if needed. They have a great suite of APIs that you can use to extract data and integrate with your preferred analysis tool/platform (such as Tableau) or your data warehouse.

Incentivized

• Easy Dashboard Navigation - Search bar allows user to quickly locate details about any campaign
• Insightful Analytics Tools - Platform provides users customizable graphs to leverage for reporting presentations
• Extensive Reporting Metrics - Ability to pull ad performance reports on all aspects of campaign
• Simple Creative Hosting - Easy upload and path location details for creative files

Incentivized

• Tracking conversions
• Manage revenues and payouts
• Control access in campaigns
• Manage Publishers and Advertisers

Incentivized

• Sizmek's trading desk was a total miss when I tested it a few years ago.
• I briefly used Abakus and did not find it intuitive, accurate or helpful. It has a long way to go before it can compete with the likes of VisualIQ.

Incentivized

• Custom charts and reports
• Dashboards
• Schedule data export files

Incentivized

I think Trackier support is the best I ever had using a SaaS platform. They are 'always on' and I can talk to a real person anytime. This is very difficult nowadays! If I have a problem or detect any issue I can talk to someone quickly and they give me an ETA for a solution within minutes.

Incentivized

For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.

Trackier could give me all the features its competitors have at a lower cost. Their pricing model is really very competitive. And if you need any specific need they are always open to help you achieve your goals by improving the platform and adding new features every day. In other words: you can trust their work.

Incentivized

• Sizmek has had a positive impact on ROI because it delivers the reports our clients want and need
• Sizmek has had a postive impact on employee morale due to ease of use

Incentivized

• Best cost-benefit beside competitors
• Less changes on final numbers (finance)
• Audit on each conversion

Incentivized