The Best A/B Testing Software for Small Businesses (<51 employees)

A/B Testing TrustMap for Small Businesses

The Leaders in the small business segment are Unbounce and Visual Website Optimizer. Unbounce is a landing page creation tool that also allows users to A/B test their landing pages. The company was founded in 2009 and is headquartered in Vancouver. Their customer base appears to be exclusively small businesses; 100% of the reviews on TrustRadius are from small business users.

Visual Website Optimizer, a testing tool offered by the company Wingify, was founded in 2009 and is based in New Delhi, India. The tool is often compared to Optimizely. According to the mix of reviews on TrustRadius, half of VWO's customers are small businesses, while the just over half of Optimizely's customers are mid-size companies (53%). Optimizely's rating falls just 0.1 below the median in this segment.

The Strong Performer in this segment is Monetate. Though focused on enterprise customers, the tool is highly rated among small businesses, albeit with a small sample size.

Google Content Experiments, which is the free A/B testing feature offered by Google Analytics, received some of the lowest ratings in the category. Unlike most A/B testing tools, Content Experiments does not offer a WYSIWYG editor for creating different versions of a webpage, and therefore requires more coding to use. It also does not enable multivariate testing. However, it is not a full-fledged testing product, but rather a feature embedded within the free web analytics tool.

*As indicated by the mix of reviews on TrustRadius
**The number of websites using a product across the entire Internet, minus the number of websites using the product among the top 100k websites, per Builtwith.com
***The number of domains created by customers, per the vendor. Builtwith.com data is highly inaccurate for Unbounce, due to the tagging method of the technology.
****This number is likely inflated. There was a 10x spike in usage earlier this year, as one hosting company added the tool to all of its domains, many of which were potentially parked domains.
*****Based on 2 reviews only
Product Avg. User Rating Among Small Businesses Percent of Customer Base in Mid-Size Company Segment* Adoption Across the Entire Internet**
Leaders Unbounce 4.7 100% 35,342***
Visual Website Optimizer 4.4 50% 300,314****
Strong Performer Monetate 4.5***** 10% 593
Optimizely 4.3 25% 100,828
AB Tasty 4.3 56% 587
Google Content Experiments 3.6 44% 10,631