Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…
The following is a quick overview of editions offered by other software in similar categories
ObservePoint is a web analytics tagging audit tool.
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Can be quite technical, requires a lot of practice Price is not as competitive as it could be Integration with certain third part … There are a lot of free alternatives and probably cheaper alternatives as well but from a technical stand point I don't believe they … c…
experience could be easier to manage Connectors could be easier to manage Pricing strategy could be more competitive
service ROI is increased from mobile app Adobe Experience Platform Launch cost is more so sometimes it's not helpful for small vendor Website traffic is … Launch is not always for small vendors. Adobe Experience Platform Launch price is always higher compared with other companies…
Costing of product More tutorial for tool usages
difficulties at the beginning with understanding how to use the tool and get the value out of it
journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive. … integral points of the journey. Engineering learning curve = higher onboarding cost. Reusable components. … offering. Hav…
Little bit expensive Sometimes it takes too much time to login Difficult to understand … Little bit expensive Easy integration and flexible Quick access and easy to use
This tool is likely going to be of most value to companies and individuals that want to make data driven customer experience
