Marketing campaigns made simple
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier …
Overview
What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal…
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What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on…
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What is Bambu by Sprout Social?
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn.
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness within employees' social networks. In terms of HR, Bambu fosters employee engagement with brand content and company-related topics (by getting them to read, post and comment on things), and also contribute to social recruiting efforts (by sharing job postings and employer branding content with their networks). In terms of Sales, Bambu aims to enable social selling by allowing salespeople to distribute brand and industry content to their networks.
Bambu is available on the Sprout Social Platform.
Bambu by Sprout Social Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Bambu is a versatile platform that serves various departments and teams within CDK Global. Users from the Marketing team leverage the tool to share canned content, stories, and links on social media platforms like LinkedIn. By doing so, they gain valuable tracking and insight data for the Marketing team. Sales teams find value in Bambu as well, using it to position themselves as thought leaders and trusted advisors in their industry while also engaging in social selling activities. The product has been particularly useful for different departments within CDK Global, including marketing, sales, and recruiting. It enables efficient social selling efforts, facilitates the scheduling of posts across multiple platforms, and saves time for the digital marketing and social department.
Internally, Bambu is used by a team of around 35 members to share approved marketing content on Facebook, Twitter, and LinkedIn. Additionally, it serves as an internal communication tool within the organization of 250 seats. With Bambu's help, employees have been able to expand their social followings, increase brand awareness, and drive traffic to CDK Global's online channels. The platform not only supports employee advocacy but also simplifies content sharing for the sales organization and enhances the efficiency of the marketing team in rolling out campaigns. Moreover, Bambu has proven effective in coordinating social media efforts, sharing new marketing ideas, and providing insights into campaign effectiveness. For those who may not be adept at using social channels, Bambu boosts confidence by making it easier to navigate through them while aligning with the new brand guidelines.
Users have made several recommendations for Bambu based on their experiences with the product. The most common recommendations are as follows:
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Give users more flexibility on alert settings: Users suggest that Bambu should provide more options for customizing and managing alerts. This would allow them to tailor the notifications to their specific needs and preferences.
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Integrate Bambu with SFDC for conversion tracking: Users recommend integrating Bambu with SalesForce (SFDC) to track conversions more effectively. This integration would provide valuable insights into the impact of employee engagement on sales and revenue.
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Run a pilot with a small group before purchasing: Many users advise running a pilot program with a small group of employees before fully committing to purchasing Bambu. This allows companies to test the platform's features, gauge employee engagement, and assess its suitability for their organization before making a larger investment.
These recommendations highlight the importance of customization, integration with existing systems, and careful testing and evaluation when considering the implementation of Bambu within an organization.
Reviews
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January 04, 2024
Marketing campaigns made simple
We utilize Bambu to coordinate social media efforts and share new material with our social networks on LinkedIn. It creates an easier process to share new marketing ideas and see which campaigns were effective and which ones were not. It takes a lot of effort off the sales organization to have a central location to share our material and makes the marketing team more efficient in rolling campaigns out.
- Coordinating Marketing Efforts.
- Ease of use in sharing to social media platforms.
- Organize your outbound efforts.
- Extension in chrome would be beneficial to help craft one-off emails and campaigns.
- Collaboration.
- Ease of use.
- Spreading our news quicker.
- Giving options to share different verbiage.
We have only used Bambu for these capabilities.
December 03, 2021
Easy to Leverage Social Media & Insights Content Sharing Platform
We use Bambu by Sprout Social to share canned content our Marketing team creates, as well as our own stories &/or links to share out via social media (typically LinkedIn) and gain tracking/insight data for our Marketing team. Our sellers use it to position themselves as thought leaders and trusted advisors in their space across their portfolio and for social selling purposes. All of our employees gain a Bambu license, but most teams don't use it nearly as routinely as our Sales and Marketing teams.
- Scheduling out content / shares for the week
- Providing a quick glance leaderboard of top content shares across departments
- Easy to learn and leverage user interface (UI)
- Options at the top for Suggest a Story or Share Original Content could stand out differently/better (kind of "hiding in plain sight")
- The options for sharing to LinkedIn or other aren't quite as easy to see/utilize as they could be (an idea for improving the UI)
- Sharing pre-written Marketing articles or stories
- Composing our own stories or shares via Bambu by Sprout Social
- Scheduling content/shares out in one easy setting
- Marketing is able to track who views what content and leverage that
- Gives me content to share rather than me coming up with all of my content/story shares (cures writer's block!)
I wasn't part of the decision-making process with Bambu by Sprout Social Review, so I cannot attest to this.
March 30, 2018
Using Bambu to Shift a Culture
CDK Global is using Bambu across our organization and is enabling our employees to share our messages and content to social media. Different departments are using the tool to achieve different goals, including social selling, marketing and recruiting.
- Ease of use. It creates a user-friendly experience that allows employees to understand and share.
- Customer support & feedback.
- Understanding the power of social media and building their tool around its use.
- The ability to add stories from the app.
- A clearer single-sign-on experience.
- The ability to better sort teams.
- Positive returns -- sharing our brand and enabling our employees to share and tell their stories, ultimately helping them reach their own goals.
Location, understanding of social media as a field (particularly their tie to Sprout Social) and user experience.
March 15, 2018
Agency Thoughts on Bambu
Our digital marketing and social department uses Bambu to quickly and efficiently reach large social audiences across multiple platforms in once sweep. Scheduling posts also saves a lot of time for our team.
- Quick posts
- Automatic scheduled posts
- Cost well worth the saved time/effort across many clients
- I feel overall that Bambu is a great, cohesive tool. No major changes or updates needed that I can think of.
- Bambu has saved many hours of work each month across multiple employees by making a simple, easy to use interface that allows for posting across multiple channels.
Easy, clean and good price.
We used Bambu internally to make it easier for our entire team of about 35 members at the time to share our marketing content with their social audiences on Facebook, Twitter, and LinkedIn. We looked into it as an alternative to GaggleAMP for our "employee advocacy" initiative. We did this in order to expand our team's social followings/thought leadership and also drive traffic.
- GREAT UX and UI... coming off of GaggleAMP, this was felt modern, clean, and intuitive. Even just visually the tool was very appealing to interact with.Variety of notification options.
- Integrates with Slack, Email, Texts...making it easy for users to pick what works best for them.
- RSS feed -- automatically pulls in content so you just have to fine tune - there's even a way to have things automatically pulled in for people to use if you're on vacation or unable to manage it for a time
- Mobile App! It's so user-friendly!
- Analytics -- there's a lot to be desired here and would be great to see it integrate with other platforms like HubSpot.
- Helped boost website traffic
It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts.