The vendor states Adobe Spark allows users to create beautiful graphics, web pages, and video stories in minutes, offering free themes, fonts, and images, as well as editing. Imagery assembled or created can be presented through Spark Post, Spark Page, and Spark Video. Adobe Spark is available through a Creative Cloud subscription, free with the Starter Plan, or on a single product license via the Team or Individual plan.
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Bambu by Sprout Social
Score 9.2 out of 10
N/A
Bambu is a social media marketing tool from Sprout Social that leverages employee advocacy. It allows users to organize and encourage distribution of company blog posts, press releases, news and articles, thought leadership, and customer case studies through employees' personal social networks on Facebook, Twitter, and LinkedIn. There are three main use cases for Bambu: Marketing, HR, and Sales. In terms of Marketing, Bambu aims to leverage employee advocacy to increase brand awareness…
I would recommend Adobe CC Express, especially if the colleague were an established Adobe user. The interface is designed so that anyone familiar with Photoshop, Illustrator, InDesign, or any other Adobe software products, will be familiar. This is a product that competes with Canva, but it's great to have the simplicity of Canva with an interface that feels familiar from day one.
Routinely sharing job postings from Bambu by Sprout Social to LinkedIn, using the canned content our Marketing team provides and revising so that it "sounds like me" prior to sharing on LI. Cadencing my content shares for the week in the "Scheduling" option Creating a new link to share content via Bambu by Sprout Social to LI, to position myself as a thought leader in my space
Adobe Creative Cloud Express's video possibilities could be improved - I'd really like to see more options for animating text. Animoto is a great example of this. But the video is already improving, so perhaps these options are coming!
Sometimes images don't download properly from the web app and I have to download using the phone app and then transfer to my desktop for scheduling.
It would be cool if there was an approve / feedback option, so you could request feedback from a team member without having to share a link and send a separate email.
The overall usability of the software was strong. The application, especially relative to other Adobe services like Photoshop that can demand a lot of knowledge and skill, was highly easy to use. At the same time, that also speaks to the somewhat limited amount of customization opportunities that allow content designers to truly create content that is dynamic, engaging, and different than the standard stuff that floods our vision every day.
Because adobe is so widespread the community support is amazing. I have never actually used adobe support short of their website, but I go to youtube a lot to get my questions answered. You can google any problem you have and not have any issues finding an answer. In my opinion, community support is much more meaningful and helpful than support directly from the company
I used Canva for a long time, but since we already had the Adobe Creative Suite and Adobe Creative Cloud Express was included, I went ahead and started using Adobe Creative Cloud Express, as it was more cost-effective. Unfortunately, Adobe Creative Cloud Express doesn't offer any content calendar and scheduling, so it was a difficult choice.
It was similar in that it helped us push prewritten messages out to our team, but the UX/UI was far more dated and not as intuitive. It's mobile app also wasn't very useful; made it difficult to edit messages and would constantly need you to log back in. The two things GaggleAMP had over Bambu however was more comprehensive analytics and the ability to automatically push out social posts
Adobe Creative Cloud Express is included with an Adobe Creative Cloud account. Our company has a corporate team membership so it is nice to have a professional and powerful tool that anyone on our team can use for free. The pricing structure of giving the tool away for free will be fundamental to users utilizing the tool. Similar tools, such as Canva, cost significantly more but do not offer the same features
The professional services for Adobe Creative Cloud Express is top notch and should be highly commended. I am thoroughly impressed with how far Adobe has come. In the past, I had several issues with how something were handled, but in the past few years things have been better than ever and they get no complaints from me
The social amplification effects of our employees sharing brand content helped us achieve a 400% increase in website visits following our re-brand.
With some "Executive nudging" when we announced that Bambu would be used as our internal comms tool, and that we would only be sharing real-time updates via the mobile apps push notifications, we were able to double the # of employees who use the App in addition to the desktop application. Mobile users aside, another positive side effect of using Bambu as an internal comms tool is that it exposes users (the non-social butterflies who don't like to share) to all other content that has been curated into the system and has helped garner more social impressions.
The majority of our employees come from the BabyBoom/Gen X generation and didn't come of age in the world of social media, which has presented some challenges in user adoption rates.
