Campaign Monitor

Campaign Monitor

Score 8.0 out of 10
Campaign Monitor

Overview

What is Campaign Monitor?

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.
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Recent Reviews

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Popular Features

View all 7 features
  • A/B testing (21)
    9.4
    94%
  • Dynamic content (21)
    8.8
    88%
  • WYSIWYG email editor (8)
    8.1
    81%

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Pricing

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Basic

$9

Cloud
per month

Unlimited

$29

Cloud
per month

Premier

$149

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.campaignmonitor.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

8.8Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10Avg 7.6

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.1Avg 8.2
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Product Details

What is Campaign Monitor?

Campaign Monitor is an easy-to-use email marketing tool that allows entrepreneurs at growing businesses to send beautiful, relevant newsletters, creating a reliable channel to grow engagement with their subscribers and promote loyal readership. Our beautiful templates, drag and drop interface and engagement-based segmentation allow marketers to deliver targeted content to large lists of subscribers with ease.

Campaign Monitor Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: A/B testing

Pre-Send Testing Features

  • Supported: Spam Testing

Additional Features

  • Supported: Mobile Ready Templates
  • Supported: Inbox Preview
  • Supported: Email Automation
  • Supported: Unlimited Contact Lists
  • Supported: List Segmentation
  • Supported: Custom Fields
  • Supported: Facebook Subscribe
  • Supported: Social Sharing
  • Supported: 24/7 Support
  • Supported: Personalization
  • Supported: Template Gallery
  • Supported: Branding

Campaign Monitor Screenshots

Screenshot of Easily create beautiful emails in minutes with Campaign Monitor's email builder.Screenshot of Design a unique email to match your brand and content.Screenshot of Every time you send a campaign Campaign Monitor provides a beautiful set of real-time reports allowing you to see who opened it, what they were interested in, who they shared it with and much more.Screenshot of Any template you design in Campaign Monitor will automatically be optimized for both desktop and mobile email clients.

Campaign Monitor Integrations

Campaign Monitor Competitors

Campaign Monitor Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone
Supported LanguagesEnglish

Frequently Asked Questions

Campaign Monitor enables users to create, send, and optimize email marketing campaigns.

Ontraport, AWeber, and Sendinblue are common alternatives for Campaign Monitor.

Reviewers rate A/B testing highest, with a score of 9.4.

The most common users of Campaign Monitor are from Small Businesses (1-50 employees).

Campaign Monitor Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)40%
Mid-Size Companies (51-500 employees)50%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

 (95)

Attribute Ratings

Reviews

(1-1 of 1)
Popular Filters
Companies can't remove reviews or game the system. Here's why
August 03, 2016

Campaign Monitor allows novice users to send & monitor their email campaigns. Expert email marketers need not apply.

Verified User
Employee in Social Media
Hospital & Health Care Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We use Campaign Monitor to send out targeted emails to staff, monthly eNewsletters to stakeholders of our hospital and research updates from our research department. The application is used across the entire organization by a select few communication coordinators. It addresses the need for sending out professional, templated emails both internally and externally, while providing analytics and tracking statistics.
Pros and Cons
  • Once templates have been created, it is easy to use, especially for those who aren't versed in HTML coding.
  • Analytics are simple and more in-depth than some of its competitors, even offering metrics based on geography, email client type, device type, etc.
  • A/B testing is simple to use and effective, requiring minimal set up.
  • An HTML editing mode would be welcome, as the templates are currently very restrictive. While this is a good thing for people who don't have a coding or web design background, it severely limits the customizability.
  • Whitelisting seems to be an issue for some organizations, although this is likely also a function of the IT departments of those organizations.
  • While creating emails from a pre-made template is easy, if they wanted to totally remove the coding aspect, they could've implemented a WYSIWYG or drag-and-drop editor.
Likelihood to Recommend
Campaign Monitor is suited to cases where the emails that you send are heavily templated, and will not deviate much from that template. We use it primarily for internal communications to staff as opposed to sending an Outlook email, as it provides us with stats on open rate, clickthrough, etc. It is less appropriate for cases where you anticipate a lot of deviation between email communications and would rather have full control over the look and feel of the email.
Return on Investment
  • Since we are not a for-profit organization, there is no specific ROI to report
  • From a communication standpoint, it allows us to easily and quickly send out mass emails without going through numerous steps. Many other email communications products force you to go through multiple steps, including testing, before sending an email.
  • Once templates are set up, the ease of use of the product makes it easy for even novices to begin sending emails without any further knowledge of HTML. The strict templates also ensure that there are less chances for user error, which can be an issue when working with HTML tables to format an email.
Campaign Monitor Feature Ratings
Email & Online Marketing (2)
85%
8.5
Dynamic content
80%
8.0
A/B testing
90%
9.0
Reporting & Analytics
N/A
N/A
Pre-Send Testing
N/A
N/A
Alternatives Considered
Once templates are set up, Campaign Monitor seems to be easier to use for novices than either MailChimp or Vertical Response. There is less back-and-forth between steps, and Campaign Monitor seems to want to usher you along all the steps as quickly as possible without the need for reviewing and testing. A/B testing is a breeze, and can automatically send emails after a certain threshold is reached.

This comes at a price, as emails turn out to be more formulaic and less dynamic.
Other Software Used
Easy Tasks
  • Creating content and sending emails
  • A/B testing and dynamic content integration
Difficult Tasks
  • Creating new templates or altering existing ones.
Usability
7
The templates, while useful, are very locked down, This makes it very usable from a novice's standpoint, but also very inflexible from a designer's standpoint.

Creating several version of the email campaign and using A/B testing was a powerful and easy-to-use feature, and the system also provides the option of automating the sending of emails once an A/B testing criteria is reached.
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