Item: Conductor
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use Conductor in many ways: to research opportunities and potential keywords, analyze our performance and rankings, optimize our content, maintain the technical side of our site via DeepCrawl, and keep track of the competitive search landscape. The product helps us address how we're performing in organic search. With this information, we're able to approach brand, search, and other marketing issues with more confidence.

Pros and Cons

Technical Analysis via DeepCrawl.
Keyword Research and Tracking.
Page and Content Optimization.
Competitor Insights.

Keyword Reporting for More Than Just Google.
Some Wait Time for Certain Reports.
Training Needed to Properly Use the Tool.

Return on Investment

Improved search rank positions across various verticals.
Helped us identify technical errors to fix thanks to DeepCrawl.
Driven more organic traffic to our site.
Increased reporting efficiency.

Data Integration

We pull in Google Analytics and Google Search Console data into our Conductor platform. This has majorly improved the reporting capabilities within Conductor and helped us identify more areas of opportunity and areas of success across our website.

Strategic Collaboration

Conductor enables our Marketing team to work better with our IT team. With DeepCrawl, we're able to specifically identify issues on the site and where exactly they are so that the IT team has a much better idea of what needs to be fixed. This has greatly improved communications between our two teams.

Marketing Strategy

Explorer is one of our most used tools in Conductor, which helps us identify exactly what our audience is searching for in the moments that matter. With this type of insight, we're better able to create new content and optimize our existing content to meet the needs of our customers.

Support Rating

The onboarding process was incredibly valuable and well-handled by the Conductor. Customer success has been a little hit-or-miss given some change-up in representatives and sometimes a seeming lack of internal communication on the Conductor's side. But overall, we've been very happy with their Support. The chat feature within the platform is incredibly useful for quick resolution of issues as well.

Alternatives Considered

BrightEdge, Semrush and Moz Link Explorer

We liked that Conductor offered many different tools in one easier-to-use platform. The price point was right for us. I had experience with other tools but had never used Conductor, and I liked what I saw in the demos we were given. It hasn't disappointed me yet!

Key Insights

Do you think Conductor delivers good value for the price?

Yes

Are you happy with Conductor's feature set?

Yes

Did Conductor live up to sales and marketing promises?

Yes

Did implementation of Conductor go as expected?

Yes

Would you buy Conductor again?

Yes

Likelihood to Recommend

Conductor is well suited for many organizations of various shapes and sizes. It is relatively easy to use, with lots of training available. While I find it to be extremely useful all around, I still believe those with less experience in SEO will still be able to glean good insights from this tool. A support team is available to assist in putting together reports and planning for certain strategies, but there isn't too much hand-holding available there. However, certain subscriptions offer Marketplace Requests, which can be useful when you need help with specific tasks but are running short on time.

Solid SEO Platform with a Wide Variety of Tools.

Overall Satisfaction with Conductor