Overview
What is MediaMath?
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
MediaMath Buy or Not?
MEDIAMATH AT A GLANCE
MediaMath Review
TerminalOne - a performance DSP
MediaMath | Terminal One | Review by a trader.
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
MediaMath Review (from a former customer)
Success with MediaMath!
MediaMath - Efficiency and Excellence
Product Details
- About
- Tech Details
What is MediaMath?
MediaMath Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Comparisons
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Reviews and Ratings
(18)Community Insights
- Pros
- Cons
- Recommendations
Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in bringing in sophisticated targeting abilities. This capability allows for more precise audience segmentation and targeting, which has been praised by multiple reviewers.
Excellent customer support: MediaMath has consistently received praise for its excellent customer support. Reviewers appreciate the fast response times, concise communication, and helpful guidance provided by the dedicated support team.
Easy management and optimization of campaigns: Many users find it easy to manage and optimize their prospecting and re-marketing campaigns using multiple sources of data providers within MediaMath's platform. This streamlined process not only saves time but also helps achieve better results by optimizing cost-per-acquisition goals.
Limited bulk editing: Some users have found that the bulk editing feature in MediaMath is limited, as it is only available for certain targeting parameters. This limitation can make it difficult and time-consuming to make changes to multiple campaigns at once.
Limited projection tools: According to some reviewers, the projection tools in MediaMath are limited and mostly applicable to large scale campaigns. This can be a drawback for users who need more detailed and accurate projections for smaller or niche campaigns.
Difficulties with app targeting: Users have expressed difficulty with app targeting in MediaMath, stating that app IDs have to be manually gathered. This manual process can be time-consuming and may lead to errors or incomplete data when trying to target specific apps effectively.
Based on user reviews, MediaMath receives the following recommendations:
Consider engaging in conversations with the MediaMath team to explore potential opportunities for your business. Use MediaMath alongside other DSPs to diversify your traffic sources. Leverage the support of the account team to address pain points that may not be resolved by the self-service platform. Test out MediaMath as a platform for driving conversions. Evaluate 3 or 4 DSPs to identify the provider with the capabilities and team that best suit your needs. Take the certification course offered by MediaMath for valuable insights. Utilize MediaMath if you handle large amounts of advertising data. Clearly define your goals and custom requirements when selecting a DSP. Employ multiple systems based on client needs, including MediaMath where it outperforms for specific advertisers. Highly recommend MediaMath, particularly for their support and feedback on campaigns. Test the DSP and analyze key performance indicators (KPIs) to optimize results. Allow sufficient time to become familiar with using MediaMath effectively. Employ MediaMath for typical banner display buys and retargeting campaigns. Consider potential delays in receiving answers or deliverables despite strong performance from MediaMath. Utilize the user-friendly MediaMath console and benefit from their supportive team. Ask analysts at MediaMath questions and request previous campaign results similar to yours. Regard MediaMath as a leading DSP highly recommended by users for its quality and extensive support resources. Choose MediaMath as a great platform for large-scale direct response (DR) clients requiring a harmonious blend of human and algorithmic optimization in their campaigns.
Attribute Ratings
Reviews
(1-3 of 3)TerminalOne - a performance DSP
- Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
- Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
- Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
- The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
- Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
- We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
- aws, Google BigQuery, Rocket Fuel, tradedesk and AppNexus
MediaMath | Terminal One | Review by a trader.
- Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
- Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
- Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
- Inventory: a low in-app inventory
- You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
- Reach
- ROI
- CTR
- STRIKEAD, LIQUIDM and CENTRO
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
- Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
- Optimize to different objectives
- Listening to platform feedback and integrating it into product road map
- Customer support is excellent
- Bulk Editing was limited to only some targeting parameters
- Projection tools are limited and typically only apply to large scale campaigns
- App targeting is difficult as app IDs must be manually gathered
- T1 delivered positive results for multiple clients in regards to ROI
- T1 also produced campaigns that did not meet goals
- HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.