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Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation …
Starting at $59 per month
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What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for: • Competitor Intelligence. Identifies market players to analyze• Content Marketing. Locates high-quality and ranking content •…
Recent Reviews
Popular Features
- Site audit / diagnostics (14)9.898%
- Keyword analysis (14)9.898%
- Competitive analysis (14)9.595%
- SERP ranking tracking (14)9.393%
Reviewer Pros & Cons
Pricing
Individual
$59
Cloud
per month
Team
$119
Cloud
per month
Agency
$479
Cloud
per month
Entry-level set up fee?
- $59 per userOptional
For the latest information on pricing, visithttps://serpstat.com/pay
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Features
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Serpstat?
Serpstat is a platform to manage online visibility. It is for companies that are interested in ranking and business online presence. Serpstat offers 50+ tools for:
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
• Competitor Intelligence. Identifies market players to analyze
• Content Marketing. Locates high-quality and ranking content
• Full cycle SEO Management. Tools to improve Google rankings
• Market Intelligence and Analytics. To explore a business's niche and world best practices used by market leaders
• Advertising and Paid Search Intelligence. Surfaces competitor experience to polish paid campaigns
• AI Content Creation and Analysis. Generates or rewrites articles, create meta tags, check grammar and spelling, and extract keywords from texts.
It is designed to combine everything useful for search marketing growth within one platform.
Serpstat Features
SEO Features
- Supported: Keyword analysis
- Supported: Backlink management
- Supported: SERP ranking tracking
- Supported: Page grader
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Site recommendations
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
- Supported: Social SEO
- Supported: Mobile SEO
- Supported: Global SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
Additional Features
- Supported: In-depth URL Analysis
- Supported: SERP Historical Data
- Supported: Keywords Grouping by tags
- Supported: Tree View Keywords Distribution
Serpstat Screenshots
Serpstat Videos
Serpstat – SEO platform for professionals
Serpstat Integrations
- Looker Studio
- SEO Tools for Excel
- Google Sheets
- Browser Extension
- Key-Collector
Serpstat Competitors
Serpstat Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Global Rank Tracker, Google - US, UK, Canada, Australia, South Africa, Ukraine, Bulgaria, Russia, Lithuania, Latvia, Kazakhstan, Belarus; Yandex - Moskow, St. Petersburg, Ukraine |
| Supported Languages | English, Russian, Ukrainian, Bulgarian |
Serpstat Customer Size Distribution
| Consumers | 92% |
|---|---|
| Small Businesses (1-50 employees) | 4% |
| Mid-Size Companies (51-500 employees) | 1% |
| Enterprises (more than 500 employees) | 3% |
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Reviews and Ratings
(29)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Serpstat offers a range of features that cater to various user needs. From competitive research and keyword tracking to content creation and website audits, the tool has proven to be invaluable for marketers, SEO professionals, and businesses alike. Users appreciate the well-designed dashboard that allows easy navigation and data tracking for each domain. With Serpstat, users can track keywords, generate web content based on them, and improve their rankings. The Content Marketing section provides a list of related questions that aid in content creation, making it easier to create relevant and valuable content for target audiences. Additionally, Serpstat's backlink analysis feature and Chrome plugin have been praised as underrated tools that help users analyze competitors' strategies, identify traffic sources, and track link juice. The site audit system is also highly beneficial for individuals involved in technical SEO and web development, as it helps identify areas for improvement in SEO performance. Nonprofit organizations have found value in Serpstat by using it to develop SEO content marketing plans and gain additional reference and explanations for their SEO strategies.
SEO agencies also rely on Serpstat for keyword research, competitor analysis, and website audits. The tool helps uncover competitor backlinks and track website rankings over time. With its comprehensive insights on keywords and pages, Serpstat makes it easier for agencies to generate detailed weekly and monthly marketing reports that inform their SEO efforts. Moreover, the platform is highly appreciated for its continuous improvements as well as the onboarding support provided to users.
Overall, Serpstat proves to be a versatile tool that serves multiple purposes such as keyword research, link-building, content marketing, website audits, and competitor analysis. Its features cater to the needs of different users - from individuals managing their own SEO efforts to SEO agencies working with clients - helping them enhance search engine visibility and improve overall SEO performance.
Clean and User-Friendly UI: Many users have praised the SEO tool for its clean, logical, and easy-to-navigate user interface. The beginner-friendly layout has made it accessible even for those new to SEO.
Export Data in Various Formats: The ability to export data in various formats has been highly appreciated by users. This feature allows for quick and easy report generation for clients or integration into larger data sets.
Convenient Variety of SEO Tools: Users have found the variety of different SEO tools offered by Serpstat to be convenient. Being able to conduct extensive research on a domain without having to switch to other software has been highly valued by reviewers.
Limited Keyword Data: Some users have found that the keyword data provided by Serpstat is not as comprehensive as other industry tools, limiting their ability to conduct thorough research and analysis.
Lack of Differentiation: Several reviewers have mentioned that Serpstat lacks differentiation and fails to stand out among its competitors like Ahrefs or SEMRush. Users feel that Serpstat does not offer unique features or functionalities that set it apart in the market.
Inaccurate Database for Smaller Volume Keywords: Users have noticed inconsistencies in Serpstat's database when it comes to smaller volume keywords. This can result in inaccurate or incomplete information compared to what is available through other tools, causing frustration and hindering their SEO efforts.
Users have offered several recommendations for Serpstat based on their experiences.
Firstly, they suggest requesting a demo to determine which functions are necessary for your business. This allows you to explore the features and assess their relevance to your specific needs.
Secondly, Serpstat is highly recommended as a cost-effective alternative for solo entrepreneurs or small agencies. It offers solid databases and competitive pricing, making it an affordable option. Many users suggest signing up for a free trial to give it a try before committing to a purchase.
Lastly, Serpstat is considered a valuable tool for those new to SEO. Users find it easy to use and appreciate its affordability. It is often recommended for bloggers and solopreneurs looking to generate more organic traffic. Additionally, Serpstat is praised for its ability to provide insights into keywords and traffic sources.
In summary, users recommend trying out Serpstat through a demo or free trial, especially for those just starting with SEO. It is seen as an affordable and worthwhile alternative that can help optimize online marketing campaigns and generate more organic traffic.
Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
October 24, 2023
My review of Serpstat
I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website that require improvement, e.g. missing headers or incorrect redirections. By correcting these errors, my website became more visible in search engines for keywords that were important to me.I also use my competitors' backlink analysis very often. I know where he gets valuable links to his website and then I also try to place a link to my website there. This also greatly affects the visibility of my website.Improving the visibility of my website = more customers for the services I offer.
October 23, 2023
Great Value From Their SEO Tool
I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.
July 19, 2023
Advanced SEO platform
Score 10 out of 10
Vetted Review
Verified User
We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO
July 18, 2023
Best All-in-One SEO platform for Digital Specialists
Score 10 out of 10
Vetted Review
Verified User
Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.
July 07, 2022
Serpstat - Great SEO audit and reporting tool
I use Serpstat to audit my website and customer websites. Serpstat has been really helpful in helping the nonprofit organizations that I work with to develop an SEO content marketing plan. I use several tools to help with SEO. Serpstat is able to provide an additional reference when creating SEO plans. The audits have been really helpful in explaining what needs to be done when I am speaking with someone that does not have knowledge regarding SEO.
June 16, 2022
my Serpstat review
I run an SEO agency. Serpstat is a full-service digital marketing tool for small businesses and agencies. It's a very helpful tool to do keyword research and run website audits. You can find a lot of info about how your website is showing up and comparing it with competitors. Competition analysis is helpful to see what keywords other people are targeting. The technical audit helps with your on-page SEO. This tool also covers PPC and backlinks. does everything you need from a marketing standpoint.
February 25, 2020
Serpstat is a Solid SEO Toolkit for the Price
We use Serpstat to find great new keywords to target for rankings, uncover competitor backlinks, and track our websites' rankings over time to see how well our SEO is working. Serpstat a powerful suite of tools. That work well together to help you quickly figure out ways to get more traffic (by finding high-potential keywords) how to build authority (by uncovering competitors' sites backlinks and mimicking and outperforming when possible), and measuring results (by seeing how your site is moving in Google's results).
July 18, 2019
Check The Stats With Serpstat
Serpstat is used in our weekly and monthly marketing reports specifically for our SEO efforts and tracking our progress. It helps to get detailed reports on our keywords, pages, and how we can improve. It also helps for keyword research and traffic/searches going towards new keywords to determine which ones are best for us to target. The website audit tool is great for technical SEO individuals and web developers.
March 28, 2019
A Terrific All-In-One SEO Tool That Won't Break The bank
Serpstat is our main SEO research tool when conducting keyword and backlink analysis for clients as well as competitors. It is one of our go-to tools for our marketing department. Serpstat has a well-designed dashboard that is easy to navigate and to keep track of the loads of data it outputs for each domain. We can quickly perform website audits using the auditing tool that typically would take several hours with the assortment of tools we used to use.
One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.
One of our favorite features in Serpstat is the Content Marketing section where you enter a keyword and Serpstat gives you a list of questions related to that keyword. The perfect tool for creating content around a specific keyword. The all-in-one feature set allows us to use a single app for almost all of our SEO needs.
Serpstat is being used for keyword research for both organic on-page SEO and paid media campaigns. More specifically used within our marketing department that handles all the organic, paid, and earned media. At a high overview we are able to use Serpstat to analyze our competitors' SEO efforts and benchmark them against our own. Some of their underrated features include their Chrome plugin and their backlink analysis.
December 21, 2018
Cool SEO tool at a great price
I use Serpstat to determine what keyword phrases people search for in relation to our service, and then write LinkedIn posts to answer those questions.
I also use it to help clients see where they can improve their digital marketing & SEO. They appreciate that I have their profit interests in mind & create free/valuable reports for them.
September 18, 2018
Serpstat, a newcomer with the potential of a champion.
Serpstat is used for tracking overall client SEO performance. Their dashboard makes it easy to see whether we, as a marketing comapny, are doing a good job of increasing the overall search engine visibility for our clients.
Serpstat is really good at analyzing onsite and technical SEO metrics, which is the foundation for every website.
Serpstat is really good at analyzing onsite and technical SEO metrics, which is the foundation for every website.
September 04, 2018
OK product, but not my first choice as an industry tool
I used Serpstat's basic plan for competitive research. Serpstat provides basic data on keywords that a company ranks for, plus more. It solves the problem of manually checking a site's content and guessing what keywords they rank for. Unfortunately, instead of limiting the export of "extra" data, Serpstat limits viewing the data within their interface. This is one big reason why we have opted out of choosing Serpstat as an inhouse tool.
August 10, 2018
Your search for SEO is over
On of my biggest pains is identifying where my traffic is coming from, what sites are sending me the link juice, what key words people are using to find me, and what my competitors are using to gain rankings.
I found using Serpstat, I was able to track my keywords which allowed me to generate additional web content based around them, which led to higher rankings. I was able to analyze my competitors web pages, then decide on a marketing campaign to take their positions in the market, then identify which web pages pages were sending me back the best link juice.
Lastly through the use of their site audit system, I was able to find places where I could tweak SEO performance for optimum results.