Sprinklr Modern Advertising Reviews

17 Ratings
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Score 8.4 out of 100

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March 04, 2021
Joseph Alleruzzo | TrustRadius Reviewer
Score 7 out of 10
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This is a good platform for basic campaigns where there is a need for a number of campaigns, ad sets, and creative versions. In addition to KPI tracking and optimizations which has proven to be an effective solution. It is not the best for executing some of the latest capabilities and ad types developed by social platforms.
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May 16, 2019
Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
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Likelihood to Recommend

I think Sprinklr is great for companies that manage a lot of pages. There is definitely some efficiency of scale when being able to post one message or ad on several pages. As I said, the tool was fine for content management and campaign management but doesn't offer a lot that you can't get directly from Facebook. What it does offer is a great user interface that is much more friendly than Facebook admin tools. They also offer good customer service and good support packages so if you need a little boost getting going, they are a good option.


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August 16, 2019
Robert Lange | TrustRadius Reviewer
Score 7 out of 10
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It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.
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August 06, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Likelihood to Recommend

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.
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August 06, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Likelihood to Recommend

It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.
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May 10, 2019
Anonymous | TrustRadius Reviewer
Score 5 out of 10
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Likelihood to Recommend

Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.
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July 20, 2019
Anonymous | TrustRadius Reviewer
Score 2 out of 10
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Likelihood to Recommend

Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.
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May 06, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

Well-suited for companies who have multiple campaigns running across multiple platforms. Not well-suited for those who do not advertise regularly.
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Sprinklr Modern Advertising Scorecard Summary

What is Sprinklr Modern Advertising?

The vendor presents Sprinklr Modern Advertising as a solution that enables brands to deliver personalized advertising to consumers on modern channels effectively and efficiently with limited risk to their brand using AI, automation and integrations. It offers a unified platform for teams to plan omnichannel campaigns, execute on campaign strategy, analyze real-time reports, and automatically optimize for improved results.

Sprinklr Modern Advertising Features

Has featurePlan: Custom Variable Tagging, Dynamic First-Party Audience Creation, Automated Naming Conventions, Automated UTM Appending, Omni-Campaign/Account Budgeting, Creative Storage and Management, Automated Creative Workflows and Approvals, Advanced Reach and Frequency Modeling
Has featureExecute: Dynamic Ad Variant Builder, Ad Set Placement Variations, Listening Triggers, Omni-Campaign View and Editing, Simplified Bulk Importing, Macro-Based Editing, Automated Multi-Step Campaign Approvals, Use Campaign as Template, Dark Post Comment Moderation, Chatbot Support for Messenger Ads, Configurable Performance Notifications, Automated Google Campaign Manager Click Trackers
Has featureAnalyze: Interactive/Visualized Reports, Scheduled Exports as PDF/PNG/PPT/Excel, Customizable PPT Templates, Paid/Owned/Earned Reports, Omni-Account/Channel, Dynamic Data Aggregation, Internal Benchmarking, Custom Metrics, Integrated Reporting with Third-Party Analytics, Custom Data Ingestion, Reporting Glossary, Restricted Metrics, Report Permissioning, Actionable Reporting, Visual Pacing
Has featureOptimize: Dynamic Automated Bid Management, Dynamic Automated Budget Allocation, Creative Rotation, Rule-Based Optimization, Ad Variant Day Parting, Automated Boosting

Sprinklr Modern Advertising Video

Sprinklr Modern Advertising enables brands to deliver personalized social advertising by: Planning, Executing, Analyzing, and Optimizing your strategy across the major social channels and more.

Sprinklr Modern Advertising Integrations

Sprinklr Modern Advertising Competitors

Smartly.io, Brand Networks Platform, Kenshoo (formerly Kenshoo Infinity Suite)

Sprinklr Modern Advertising Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprinklr Modern Advertising Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Mobile Web