Sprinklr Modern Advertising Reviews

This is a good platform for basic campaigns where there is a need for a number of campaigns, ad sets, and creative versions. In addition to KPI tracking and optimizations which has proven to be an effective solution. It is not the best for executing some of the latest capabilities and ad types developed by social platforms.

An excellent tool to quickly implement to show ROI and metrics from social media campaigns.

It is a very complex system. In the onboarding phase with Sprinklr customer support, we had two different contact persons. On from the "organic"/free site - the other one from the "paid" site. When you want to set up dashboards with combined diagrams at the same time, and you have different contact persons on different onboarding & briefing calls with the client & Sprinklr, we need a lot of time to brief your staff on what was recently done. Furthermore, different metrics were used, because there was an information gap. Sometimes Sprinklr Paid Customer Manager implemented custom metrics and the Organic Customer Manager didn't know about it.
We had SIX different contact people at Sprinklr through the setup phase, which costs a lot of time & money, because we had to describe the vision we had of our dashboards 6 times. Furthermore, we kept coming across the same API limitations in all these support cases. The limitations themselves were not the problem. With every new person, the same mistakes/bugs were made because there was no real documentation about the bugs and the new "workarounds" we found.

Sprinklr is well suited for several teams working together to all use one tool. It's helpful for brands running several paid initiatives on several different platforms for monitoring or turning ads on and off quickly if a PR issue arises. You can have ads set up for timely/seasonal scenarios to quickly take advantage of messaging that's relevant for geo-targeted locations. If you're looking for a very simplified quick step process, Sprinklr is too robust and costly for that.

It really depends on what a company needs. For a smaller company I would not suggest it. For global companies, yes, but I would not use the API connection.

Sprinklr advertising can be great because of the many options for customizing. However, it can also have its growing pains for a company that doesn't have a dedicated social media department. Setting up governance and processes when rolling out to other parts of the organization is important, as well as communication with all involved in using the platform.

Sprinklr Modern Advertising is suited well for smaller teams where maybe one to three people are managing ads. It is less appropriate for larger teams where organization and ease of use is the main concern or factor.

Well-suited for companies who have multiple campaigns running across multiple platforms. Not well-suited for those who do not advertise regularly.