Sprinklr Modern Advertising Reviews

17 Ratings
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Score 8.4 out of 100

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May 16, 2019
Alissa Calomino | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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Pros and Cons

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.
  • They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
  • Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.
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August 16, 2019
Robert Lange | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Design of the dashboards diagrams
  • Amount of channels you can connect with Sprinklr
  • Customized metrics
  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.
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August 06, 2019
Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Sprinklr has so many capabilities and provides the tools you need to run a cohesive paid program.
  • It's convenient to manage ads on several different social platforms in one place instead of logging into five different paid media managers.
  • The tool is fairly similar to social platforms which helps to reduce some of the friction when transitioning from setting ads up natively to setting them up in Sprinklr.
  • The customization that can be applied is pretty amazing to make sure you're tracking everything you need for reporting.
  • We love how robust Sprinklr is but that has been overwhelming at times
  • There has been a steeper learning curve than anticipated which is difficult when we need to move quickly and need to get ads running but later go back to retroactively implement best practices
  • It'd be nice if the ad setup was in one window instead of going through several steps that bring up different windows. It's nice to be able to scroll back and forth on the information you've already entered. With several steps/windows being included in the ad setup, it makes some fields feel repetitive
  • During initial training everything seems straight forward but it's hard to know what we need the Sprinklr team to set up. Once you've been in the tool for a month or two and know how to use it, you find things that'd be much more helpful for the Sprinklr team to implement but that portion of the contract is over at that point and it takes a very long time to figure it out yourself.
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August 06, 2019
Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
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Pros and Cons

  • As I said the ability to centralize your brands into one globally
  • Globally - ability to centralize a global team and have a better view of spending/performance etc
  • API connection to DOMO
  • User interface
  • Not keeping up with native new features
  • On going issues, things never work
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May 10, 2019
Anonymous | TrustRadius Reviewer
Score 5 out of 10
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Verified User
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Pros and Cons

  • Custom reports to see data in different views is crucial for different business stakeholders.
  • Budgeting helps keeps up on track.
  • The Ads Manager allows us to see an overview and high-level update on all our current and past campaigns.
  • Support has slow response times for some issues.
  • Onboarding training could be improved.
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July 20, 2019
Anonymous | TrustRadius Reviewer
Score 2 out of 10
Vetted Review
Verified User
Review Source

Pros and Cons

  • Allows for ad integration of multiple platforms and profiles in one place.
  • Targeting capabilities match that of native platform.
  • Ability to measure budget spending is pretty clear.
  • The user-friendliness is really lacking. When there are errors, it is very difficult to figure out how and where to fix them and sometimes they don't make sense.
  • It's difficult to keep track of ads and campaigns, especially when you have a number of different teams leveraging the same ad budget. The interface does not match the native platforms very well.
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May 06, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • User-friendly interface
  • Continuous updates to platform capabilities
  • Outstanding customer service
  • Speed to implement platform capabilities can be slow at times
  • Social platform reps not familiar with platform
  • Some minor bugs/fixes
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Sprinklr Modern Advertising Scorecard Summary

What is Sprinklr Modern Advertising?

The vendor presents Sprinklr Modern Advertising as a solution that enables brands to deliver personalized advertising to consumers on modern channels effectively and efficiently with limited risk to their brand using AI, automation and integrations. It offers a unified platform for teams to plan omnichannel campaigns, execute on campaign strategy, analyze real-time reports, and automatically optimize for improved results.

Sprinklr Modern Advertising Features

Has featurePlan: Custom Variable Tagging, Dynamic First-Party Audience Creation, Automated Naming Conventions, Automated UTM Appending, Omni-Campaign/Account Budgeting, Creative Storage and Management, Automated Creative Workflows and Approvals, Advanced Reach and Frequency Modeling
Has featureExecute: Dynamic Ad Variant Builder, Ad Set Placement Variations, Listening Triggers, Omni-Campaign View and Editing, Simplified Bulk Importing, Macro-Based Editing, Automated Multi-Step Campaign Approvals, Use Campaign as Template, Dark Post Comment Moderation, Chatbot Support for Messenger Ads, Configurable Performance Notifications, Automated Google Campaign Manager Click Trackers
Has featureAnalyze: Interactive/Visualized Reports, Scheduled Exports as PDF/PNG/PPT/Excel, Customizable PPT Templates, Paid/Owned/Earned Reports, Omni-Account/Channel, Dynamic Data Aggregation, Internal Benchmarking, Custom Metrics, Integrated Reporting with Third-Party Analytics, Custom Data Ingestion, Reporting Glossary, Restricted Metrics, Report Permissioning, Actionable Reporting, Visual Pacing
Has featureOptimize: Dynamic Automated Bid Management, Dynamic Automated Budget Allocation, Creative Rotation, Rule-Based Optimization, Ad Variant Day Parting, Automated Boosting

Sprinklr Modern Advertising Video

Sprinklr Modern Advertising enables brands to deliver personalized social advertising by: Planning, Executing, Analyzing, and Optimizing your strategy across the major social channels and more.

Sprinklr Modern Advertising Integrations

Sprinklr Modern Advertising Competitors

Smartly.io, Brand Networks Platform, Kenshoo (formerly Kenshoo Infinity Suite)

Sprinklr Modern Advertising Support Options

 Paid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Sprinklr Modern Advertising Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android, Windows Phone, Mobile Web