Solid ecommerce solution for our retail business
We use WooCommerce to manage the ecommerce side of our business. Roughly 20% of our purchases are made online, so we needed a system where …
Overview
What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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Popular Features
- Website integration (84)6.969%
- Product catalog & listings (83)6.969%
- Visual customization (81)6.868%
- Product management (84)6.363%
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What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Shopify?
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
What is BigCommerce?
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
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What is WooCommerce?
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services. The free core includes: Storefront, a free WordPress theme designed for eCommerce, 5 pre-installed payment gateways (including PayPal and Direct Bank Transfer), coupons, shipping and cart calculators, product listing management and customer account registration, among other features. Many many extensions are available, such as WooCommerce Bookings, for e-merchants selling appointments, services, or rentals.
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
According to WooThemes (per Builtwith.com), WooCommerce has > 9,524,908 downloads and powers > 30% of online stores.
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What is WooCommerce?
WooCommerce Integrations
WooCommerce Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
WooCommerce is an eCommerce plugin for WordPress, developed by WooThemes (recently acquired by Automattic). Like WordPress, it is designed to be an extendable, adaptable, open-sourced platform. WooCommerce allows merchants to sell physical products, downloadables, or services.
Reviewers rate Product catalog & listings and Branding and Website integration highest, with a score of 6.9.
The most common users of WooCommerce are from Small Businesses (1-50 employees).
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May 21, 2021
E-commerce solution - easy but complete
We use Woocommerce for our e-commerce website, in order to sell our services, e-learning courses, digital downloads, and subscriptions.
It has solved our need to have an e-commerce platform, managed by ourselves with many features, and keep costs under control.
We sell very few products but the feature and the very fast learning path of Woocommerce give us the possibility to have a very professional e-commerce service on our site.
It has solved our need to have an e-commerce platform, managed by ourselves with many features, and keep costs under control.
We sell very few products but the feature and the very fast learning path of Woocommerce give us the possibility to have a very professional e-commerce service on our site.
- Simple to use.
- Free (at least if you use the basic features).
- Well-supported.
- Tons of plugins and addons.
- Seamlessly integrated with most WordPress themes.
- Fast learning path.
- Some plugins are overpriced.
May 21, 2021
Great tool for your e-commerce store SEO!
We use WooCommerce to store all of our catalog's product information, which is under 500 products right now. We have used other tools in the past but found out about the extensibility power against its competitors.
- Extensibility.
- Easy of use.
- Access to the source code.
- It could cut back this trend of starting to charge per add-ons on recurring basis.
I have implemented WooCommerce on multiple websites. If you are already using or plan on using WordPress it’s a wonderful solution with many plugins and extensions that utilize its core to expand to make most store/shop configurations. Being able to easily implement an online store and manage it from your website’s backend makes it convenient to manage.
- Works with existing WordPress sites.
- Can be customized with plugins to fit most use cases.
- Great way to make a store for a side hustle.
- Could be more user friendly and have better internal analytics.
- Would love to be able to do more dynamic customizations without a plugin.
- Leaner code in the front end would be appreciated to improve code-to-text ratio.
Being a WordPress design agency, WooCommerce is our go-to solution for our internal subscription and payment needs and also our client's e-commerce needs. There are situations where there are better solutions but we find that [for] 90% of what we need WooCommerce works for us and is either free or very low cost.
- It works out of the box.
- It's easy to set up for beginners.
- It's robust enough to handle large stores.
- There are enough add-ons out there it's hard not to find a prebuilt solution for your needs.
- Without some work it can be slow.
- It should contain membership and subscription features as default.
- Some of the options for adding variations can be tricky or confusing for new users.
May 20, 2021
It does the job and works great.
Many of our e-commerce clients utilize WooCommerce for their online shops through WordPress. We have helped dozens of companies create an e-commerce solution using WooCommerce in conjunction with WooCommerce extensions and plugins. It is a simple and easy-to-use, out-of-the-box e-commerce solution for WordPress websites.
- Ease of use.
- Simple setup.
- Tons of extensions and plugins.
- It can have issues with more complex stores.
- It can be heavy on load times.
- Plugins and extensions can be costly.
May 20, 2021
Extensible e-commerce solution
I have integrated Woocommerce for a client as part of custom-builds for a few WordPress catalogue and e-commerce sites, mostly for the management of their product catalogues and brands to support requirements on the frontend. In most cases, it’s been used to display high-end products with the e-commerce option disabled, but is in place to prepare for a time when online shopping may be required, to avoid a costly rebuild at that point.
- Product and inventory management.
- Extensive plugin ecosystem for various extensions to functionality.
- Catalogue or e-commerce sites.
- Multi-brand options.
- Improved basic features.
- Better SEO by default.
- More validation around plugin stability.
May 20, 2021
WooCommerce to your e-commerce rescue!
We use WooCommerce as a sales platform for a few client websites that we have built. It's a great way to implement a shopping cart feature into any WordPress-based website. It makes it really easy to list products, set up shipping, and take credit cards via a slew of different payment gateways.
If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
If you are building an online store in any capacity, WooCommerce plus its slew of plug-ins is a great option.
- Ease of use.
- Slew of plugins to get anything achieved.
- Great support from the company.
- Can easily build products, either real or virtual, or even subscriptions.
- Sometimes it feels like there are too many options - finding a way to remove unused items would be a great feature.
- Some of the additional plug-ins are very expensive, but yet necessary.
First of all, we are using WooCommerce as the eCommerce platform to integrate our medical products to sell [to] users. We are using WooCommerce only for the product page. We are selling masks and everyone can order this product. WooCommerce is an easy application to integrate and start selling my product in an easy way.
- WooCommerce is easy to use and integrate with any WordPress theme.
- We can integrate any payment gateway to WooCommerce with easy steps.
- WooCommere is free, and in the free version of WooCommerce you can get unlimited features.
- For a startup or small business company WooCommerce is best to use.
- You need a lot of plugins for WooCommerce extra features.
- WooCommerce slows down your page speed.
May 20, 2021
E-commerce is fun with WooCommerce
Score 9 out of 10
Vetted Review
Verified User
Not only this software boosted the selling of my products but also it showed me new ways towards marketing my products. It is very much easy to use software and its interface is also very simple and elegant. Since its usage, I am tension-free about the shipping and the payment mode because it offers me a variety of options so that my customers would be at ease.
- I appreciate its quality features, which allowed me to set up the homepage and menus and my site structure.
- This tool helped to build up my online stores.
- I am very much satisfied from its quality services.
- It is limited to the integrations with other similar tools.
- There is no feature for the detailed history of a particular customer, which is usually helpful in targeting the right audience over and over.
April 22, 2021
A better E Commerce Solution
Currently, I am at a Start-Up Website Marketing company. We offer numerous different services to help Small Businesses achieve success. I currently use WooCommerce to sell full E-Commerce stores, as well as different marketing packages for Small Businesses. I am currently the only person working for my company. WooCommerce makes it possible for a small business such as myself to sell products and services.
- It gives someone with limited web design experience the ability to easily sell products and services.
- It easily integrates with Wordpress.
- It is free to start and get set up.
- It would be nice to have more access to tutorials on how to set up some of the more complicated features.
- The shopping cart page itself would be a little challenging for a beginner to set up.
- A larger variety of display options would be helpful.
February 18, 2021
Build-a-store with WooCommerce
We use WooCommerce to sell various services to our clients, but primarily business cards and websites. The best thing is that everything is in one place and clients can read everything about the service or product and purchase right then and there without having to make an appointment to come in and learn about the items. Clients also love having the ability to pay by credit card rather than a check or cash.
- Payment Gateway - There are many gateways to choose how you get paid and your payments are processed. The most common one is undoubtedly PayPal, but WooCommerce supports many others including Stripe and First Data, to name a couple.
- Extensions - this is both a pro and a con. The good side is that there is an extension for almost nearly any functionality you can think of. Need to specifically book appointments? There's an extension for that. Need to add on different options to your product so that the user can customize their order and the price will adjust accordingly? There's definitely an extension for that. These are just two examples, but the library is pretty extensive.
- The core software is completely free and available to use for anyone. You only get basic functionality, but even so, you can do a lot with it.
- Expense - this is the biggest con for WooCommerce. While the core software is free of charge, the extensions will totally get you. They can be as little as $39/year and run up to something like $249/year for one license for one extension to be used on one domain. And if you have a serious store of any kind, you are going to need a few extensions. Even for payment processing, if you want any other option than PayPal standard, you're going to have to pay unfortunately. Also the fee is not one time, it is recurring annually. I think you can keep using the extension once your year is over, but you will no longer get updates and support. For me, the expense is worth it. But for others it may not be.
- There's a rather specific con that I have that others may not. I utilize the Subscriptions extension along with the Add-ons extension. Both are amazing in functionality separately, but there is no option for me to categorize my add-on as a one time fee for an option or as part of the recurring subscription charges. It automatically rolls the charge in with the recurring fee. Now there is a very roundabout and not that user-friendly way to get around this, but I feel like this is a huge oversight on WooCommerce's part.
September 22, 2020
Woohoo! Great ecommerce platform for smaller businesses
Score 9 out of 10
Vetted Review
Verified User
We use WooCommerce for our ecommerce website. We use Wordpress to publish information on our company and products and WooCommerce to sell computer hardware an accessories. WooCommerce is easy to use and alllows us to manage our webite without having to hire expensive outside consultants which we had to do with our prior website that used the Manento ecommerce platform.
- Simple product listing
- Lots of payment options
- Easy to use
- Too many updates - Seems like there is always a pending update
- Better image management
- I wish it had more native shipment management functionality
June 03, 2020
WooCommerce and WordPress - a winner's combo
As an engineer I am always looking for solutions and and platforms to be used in different applications. As a really long-time ecommerce expert, I started with WooCommerce back in 2011/2012, as I usually reject hosted applications, because you completely lost the control or the freedom on the core, and the ability to set up your resources the best way your current platform handles them. I loved WooCommerce since the beginning, because of the impressive array of built in features, their use of the traditional MySQL/PHP platform, its seamless integration with WordPress, and their ease of use and upgrade, along with the compatibility with a large number of templates, or your own custom one.
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
I currently have 4 ecommerce websites on the platform and plan to upgrade to even more, as my new ventures, with different partners also use it. As an entrepreneur and admin, I loved the way you can quickly change and perform large updates without hassles, as my prior experience with open source platforms, has been really tedious, because I had to modify core files, and custom files by myself, and even adapt the css to match the site's design, I wonder how a non-tech user handles those situations.
- Shopping cart.
- Payment gateways.
- Email and bulk email.
- Multiple store inventories.
- Works with all WP Themes.
- WordPress seamless integration.
- Ease of use and maintain.
- Scalability.
- Localization.
- Growing number of plugins.
- Fast.
- Different dashboards.
- Back end analytics.
- Marketing features.
- Customization.
- The GUI can be improved.
- Better image handling.
- Additional check out add ons.
- Ability to customize geolocation.
- The widgets are sometimes not performing.
We use it across the entire organization. Multiple users have access to the site - it runs the entire operation.
- It's easy to get started.
- The plugin ecosystem is well developed.
- There is quite a bit of customization the front-end needs to work with most sites.
- Most plugins provide just enough functionality before you have to pay.
January 23, 2020
Great WordPress eCommerce Solution
We use WooCommerce to power our online store. Our products include physical products, drop shipped products (with integration to our fulfillment partner), digital goods, and subscriptions. It solves our needs for managing products, displaying those products in a web-based shop, filtering by product type and category, as well as handling, check out, and delivery.
- Manage products in a WordPress site.
- Handle digital downloads.
- Extensions can get costly.
- Some third party integrations are buggy.
January 22, 2020
Wocommerce Makes eCommerce Easy and Affordable
I operate a Digital Marketing Agency where I've built many website for clients who use WooCommerce. I have built WooCommerce into sites to directly sell products, receive donations, process payments for services, and even to book hotel rooms. Not only have I built sites that use WooCommerce, I regularly market those products and services in ways that require integration of WooCommerce with Facebook and other third-party platforms. I've installed, used, and managed WooCommerce in just about every way possible.
- WooCommerce is the most customizable option for self-hosted WordPress sites. It offers nearly unlimited customization options. From dozens of payment gateways to multiple shipping methods, WooCommerce has a customization for any situation.
- WooCommerce is the easiest way to process payments online from a self-hosted WordPress site. The core plugin is free and the paid extensions are affordable and full-featured.
- WooCommerce has actually come a long way recently in the areas that were previously lacking. They have recently added integrations for the Divi Theme along with a Chat-based support system that I love.
- WooCommerce has shown that they are committed to continually developing integrations and functionality in order to remain number one in the world of online commerce.
January 15, 2020
The Cost Effective eCommerce Plugin for the Tech Savvy Startup
I discovered WooCommerce after someone recommended it in an online community as I was looking for a WordPress plugin that could help me set up my online store to sell digital resources via my website. The plugin makes it super easy to create a customised and branded online store with a variety of themes ensuring that your store does not look like anyone else's.
- Provides a free plugin that integrates well with other plugins that improve the managing of your online store.
- Allows you to sell not just digital products but physical items which means that your business is allowed to change direction or scale up without having to change your store management system.
- For newbies that are not digital savvy WooCommerce has a massive learning curve even with the guides and many many YouTube videos providing tips and how-to tutorials.
- Although it is a FREE plugin, to get the very best features and integrations for your store you many need a number of other premium plugins that in the long run can add up.
We use WooCommerce on three of our websites to sell various physical and digital products. The huge level of flexibility available due to the extensions and other plugins, as well as its ability to connect with other apps and services, is really appealing.
- Easy to use.
- Extremely flexible.
- Tons of available extensions.
- Connects to third-party services.
- Annual subscriptions can be expensive for small stores.
January 10, 2020
Without WooCommerce there, no eCommerce happens
WooCommerce is the eCommerce engine that drives online sales of either physical or digital goods for my company. It is used for transacting the relationship between my customers and my products and/or services offered. Without having to manually take customer orders and without having to touch the buying process, WooCommerce handles it all.
- Extendability!
- Free to start!
- Themeing
- Cart/Checkout blocks (Gutenberg )
December 17, 2019
WooCommerce is the way to go
We are using this solution on the marketing side of our business. It is being used by vendors in a marketplace setting. It works great and, with a little knowledge, you can tweak it to fit a lot of different industries and applications. There are a lot of plugins that can integrate with it, so that is great as well.
- Lots of options.
- It's easy to use.
- No great shipping options out of the box.
- It can be complicated to use.
November 05, 2019
Use WooCommerce and you're ready to sell.
WooCommerce is used for the realization of e-commerce or simple online catalogs for products.
- Simple
- Robust
- Easy to use
- For the Italian market, we need some field for "Partita iva" & "Codice Fiscale" that are used for our invoices
October 25, 2019
The king of Wordpress-based e-commerce
We currently use WooCommerce, with sales disabled, as a product portfolio and information provider at our website. Our clients need to ask for a quote in order to buy it but we do plan to activate the e-commerce function in the near future. Our website is currently in 9 different languages and we offer our products in more than 90 countries.
- Quick and easy e-commerce website for companies of any size.
- Scalability and integration, being part of WordPress make adding new functions to your page a breeze.
- Easy integration with translation plugins, making a multi-language website easy to build.
- Some updates break the multilingual website, its necessary to rebuild permalinks after each major update.
- Speed, when having many categories/products your performance can suffer.
- Could include better multi-currency support out of the box.
- We should be able to manually order taxonomies
- Should include a way to hide prices and ask for a quote instead.
October 23, 2019
WooCommerce an easy, free way to start selling online
WooCommerce is used by our web design team. It is used to sell tours and promote events or sales. In selling travel, we don't have things that are purchased and shipped. The flexibility that WooCommerce has to sell products that are digital or linked to other sights is really beneficial. The products that we sell are travel packages. By using WooCommerce, we get the benefits of product custom post types, product tags and categories, and to arrange our tours in a way that the customer can search and find.
- WooCommerce is a flexible e-commerce platform that allows for many types of products/goods to be sold. In a previous role, I have used it for products and digital downloads. Now, I use it to sell travel, more of an event-type product.
- It is a free plugin for WordPress and is easy to install. Of course, there are paid upgrades and customization that you can do, but it is a really affordable way to get started in e-commerce.
- When you install the program, it installs/creates the necessary cart and check out pages if you don't already have them.
- There are a lot of features. If you are not using them, attributes, for example, you'll see them on every product backend page. A toggle in the setting would be nice to see.
- It is widely used. If you don't customize your theme a lot of shops will look like yours.
August 29, 2019
Most versatile web shop that you can build in-house
We have built an online parts store to sell hundreds of products through an online shop. The whole Export department works with this shop and it saves us so much time vs. the conventional method of quoting parts via email and doing the whole quoting/freight/shipping/invoicing/payment process via back-and-forth email correspondence. The benefits are a streamlined, uniform and professional business process.
- Professional presentation
- Automated processes
- Expandable
- Translatable
- Improve integration with front end builders
- Can get complex and expensive pretty quickly if you have to rely on multiple plugins
January 26, 2019
Simply the best e-commerce CMS that I have used.
I am a web developer with several years of experience, and WooCommerce has been a very important tool in my field. It has all the functions that are needed to develop an online store and without having to be an expert in programming. Almost everything is done and the work time is translated into filling the web content and fixing the visual part of it. In my organization, we use it throughout my department for the virtual stores that we are asked to develop.
- It is the most customizable of all the e-commerce CMS that I have tried.
- It is constantly updated to further increase the security of the site.
- The code is very well optimized and has a good SEO, in fact, the sites that I have developed in WooCommerce are among the first places of the main search engines.
- The installation is very simple and has few steps, so in a matter of minutes you can set up a whole WooCommerce site.