Overall Satisfaction with Iterable
We are using Iterable for all of our consumer emails. This includes our direct to consumer emails and also users who have purchased a packaged good product in a retail setting. We are a small digital marketing team so we needed a solution that was easy to use for all sides of the business including our B2B lead nurturing and follow-ups.
- Easy segmentation
- Flexibility to use templates or code your own emails
- Easy to use APIs
- Reporting has some room for improvement but they are working on it
- Easy to implement behavior-based email triggers
- Less time coding and developing emails
- Incorporating our sales data is easy
I think it terms of the newer email marketing platforms Iterable is the best. I had used the older clouds in the past and Iterable is a complete game changer. allows us to send better-personalized emails faster.