Great Reliable Software
February 13, 2022
Great Reliable Software

Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo ABM
Overall Satisfaction with Adobe Marketo Engage
I used Marketo as an ABM tool to build out email campaigns for specific target audience segments. I then used it to track engagement and used it as a model to decide when a prospect was ready to pass on to sales. In a technical lens, I would create, view, and send the emails from Marketo as well.
Pros
- Audience engagement
- Asset organization
- Campaign views
Cons
- Speed to load page
- Lots of converted leads
- Great lead tracking and journey tracking
Comments
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