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Great Reliable Software
February 13, 2022

Great Reliable Software

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo ABM

Overall Satisfaction with Adobe Marketo Engage

I used Marketo as an ABM tool to build out email campaigns for specific target audience segments. I then used it to track engagement and used it as a model to decide when a prospect was ready to pass on to sales. In a technical lens, I would create, view, and send the emails from Marketo as well.
  • Audience engagement
  • Asset organization
  • Campaign views
  • Speed to load page
  • Lots of converted leads
  • Great lead tracking and journey tracking
Very appropriate for ABM strategies and email campaigns and detailed campaigns. More of an organizational tool once you have your list ideas built tool, great for implementation of campaigns.

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
8
A/B testing
10
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.3
API
10
Role-based workflow & approvals
10
Customizability
8