Skip to main content
TrustRadius
Adobe Marketo Engage

Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing automation (922)
    8.8
    88%
  • List management (944)
    8.7
    87%
  • Email deliverability reporting (947)
    8.1
    81%
  • Standard reports (929)
    7.7
    77%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

4 videos

Adobe Marketo Engage Review | Tracking and Managing Leads
04:05
Adobe Marketo Engage Review | The Power of Marketo Sales Insights
05:33
Nurture Leads for Demand Generation | Adobe Marketo Engage User Review
04:09
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optional
    Optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

123 people also want pricing

Alternatives Pricing

What is Salesforce Marketing Cloud?

Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

What is OutboundEngine?

OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.7
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.9
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.4
Avg 7.6
Return to navigation

Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

Adobe Marketo Engage aims to redefine Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noiseScreenshot of All areas of the platform can be accessed in one placeScreenshot of Automated field mapping which begins after entering login credentials

Adobe Marketo Engage Video

Engagement Platform: Marketing Automation

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle Marketing, HubSpot Marketing Hub, and Salesforce Marketing Cloud are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.1.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2603)

Attribute Ratings

Reviews

(1-25 of 1091)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Adobe Marketo Engage for email marketing, creating landing pages, lead nurturing, etc marketing automation. The A/B testing feature helps me take data-driven decisions by testing different aspects such as landing page copy, subject lines, CTA, etc. Plus, the emails and landing pages are optimized well on mobile devices.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It can handle and do almost any marketing tasks from running campaigns to efficiently managing them, everything can be done through it. Though it can take a while to set it up and configure but once done, it is an one stop solution for your marketing needs. Finally they have the best templates for your campaigns which you can also modify and use. So we can now use these customized templates for all our marketing needs.
Pat Murray | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for all business email correspondence to nurture and store leads. There is a bi-directional sync with Dynamics which allows real-time updates to contacts' information for the marketing and sales teams.

Adobe Marketo Engage easily allows us to pull in data from many sources so we can segment the leads based on product or solution interest.

As the majority of our sales are B2B, we don't have a very predictable buying cycle. Adobe Marketo Engage enables me to create intricate nurture flows to track our buyers journey.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage manages marketing programs efficiently. Adobe Marketo Engage focuses on email marketing. It stands out since it supplies a straghtforward means to monitor the introduction of new goods, locate prospetive consumers, and reach them. However, integrating an CRM improves productivity and guarantees perfect client information administration.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo saves time for huge enterprises and sales teams with low converting lead databases. System navigation is simple due to its straightforward design. Marketo is a great SalesForce widget. This makes the seller ready for the initial call and enhances success odds.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We measure email openers, clicks, and video views so sales can follow up with prospects based on lead score and content consumption. Also the straightforward UI, filtering tools and data management make automating lead scoring, lifecycle management, customer journey mapping, and email marketing easy.
Mukesh Kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yeah, I have worked on multiple instances now and had done some regular kind of work which include list cleaning, list import, list pull, html emails, landing pages, forms, batch campaigns, triggered campaigns, a/b tests, webinar setups, Newsletters, Dynamic content, On demand campaigns, segmentations.<div>Working on various types of reports to measure data or result.<br>Highly utilised the activity logs of leads.</div>
Sumit Thorat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
First of all, I appreciate its support for multi-channel marketing activities, which allows us to communicate with our audience via various channels like email, social media, and the web. Furthermore, it automates operations like email advertising, lead nurturing, and scoring, helping us to streamline our repetitive tasks.
Kristina Schroffel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Marketo for our global company and across the organization. It solves CRM business requirements as well as personalization. We manage a lean marketing team and run campaigns using Marketo on a global scale. We can fully grow within the Marketo system and continue to segment and personalize and scale.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Using Adobe Marketo Engage for everyday outreach. We are automating our sales team outreach and managing website forms through it, apart from the usual outreach. Webhooks are a blessing. It's awesome that you can create landing pages within Adobe Marketo Engage and have them, forms and flows under the same roof. It gives great flexibility and helps a lot with the work.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Marketo Engage for email marketing, nurture and drip campaigns, lead scoring, web forms and as user preference center. The business problems it addresses are cross-selling and maintaining relationships with current clients and passing new leads to our sales team. We use Adobe Marketo Engage as a global digital marketing tool and we use it in markets all around the world.
October 17, 2023

Marketo... all you need

Soumya Subhadarshi Behera | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Marketo makes it easy to build an effective lead nurturing and scoring engine. Rather than pushing unqualified leads to sales, you can nurture them through Marketo and engage sales when the prospect is ready based on their online behavior. In addition to providing a strong product, Marketo has built a strong user community and enables marketing teams to tap into best practices and knowledge from peer companies.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our customer database is really huge and that's why we engaged AAdobe Marketo Engage to help us with our marketing efforts. It gives us a foolproof way of understanding our audience interactions, giving us the power to hit custom touch-points of our audiences like season, gender, type etc. while running campaigns.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
As the CMO at our construction company, I have leveraged Adobe Marketo Engage to automate and enhance our marketing efforts. One of our primary problem that it addresses, is generating and managing leads. We use the platform to capture leads through various channels, Our website, FB, Instagram, and email campaigns. It allows us to segment and nurture these leads based on their behavior and engagement of our content. It helps us ensure that we are targeting clients who are genuinely interested in our construction services and book appointments.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Marketo Engage is the software we use to do our Marketing Attribution Model for more than four years and we have learned a lot from it. Everyday we capture thousands of touchpoints (how our users interact with our campaigns, emails, website, etc) and we can create a very cool customer journeys.
September 21, 2023

Integration Provider.

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our team built and managed an integration for Bizzabo customers into Marketo Engage. Bizzabo is an Event management platform, and the integration allows for the creation of Marketo Programs representing the event in Bizzabo, the creation/update of Leads based on their engagement with their events, program association, and status and timeline activity updates.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We implement Adobe Marketo Engage to track our marketing improvements, but we discovered lot of unknown functionalities. We started to automate lot of daily basis tasks, we can now track account based marketing, we can create marketing autoamtion with filter defiend for a set of users. Use testing predictive content.
September 13, 2023

Adobe Marketo Engage Review

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Marketo as our email automation platform. We have over 200K emails that we keep in our database and we try to reach to them on weekly basis. We provide training to the federal government so we need to reach our users to make sure that they are aware of: what are the courses and when are the certifications due for renewal. Some of those courses are recommended and some of them are required by different Agencies or different military branches. We use Marketo to make sure that everybody goes through a proper journey of acquisition, ie. Welcome Series. What happens before the class? What happens after you take the class? Marketo helps us to make sure we can always re-engage with the user based on user's preferences. On average, our courses range from 2-5 days. However, some of courses have to be repeated every couple of years. Marketo is definitely helping us to make sure that all of our data gets updated so we can identify and reach proper audience based on user's interest. One of the reasons why we acquired Marketo was because of better attribution view that we were not getting from the other platform.
September 12, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We're currently focusing on the email marketing aspect of it. We're just launching Marketo as the preferred and the only solution for our email marketing. And then integration with the website. That's what the current scope is. And because I'm also responsible for the product roadmap of marketing automation, I think in the near future everything is going to be from real-time personalization to account-based marketing.
September 12, 2023

Adobe Marketo Engage Review

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Currently, we are at a stage where we are just like standing up Marketo. so we bought it about one and a half years ago. We just launched event programs in Marketo. But basically starting this April, we are moving to a dedicated IP in Marketo, and that's what will help us launch. We are migrating all our email products from FMC to Marketo this year. So that's the main objective.
September 12, 2023

Adobe Marketo Engage Review

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it to connect different software platforms like our webinar platform. I use it to gain leads from places like LinkedIn, Facebook building emails, building content, landing pages, forms, and just operational programs that are stamping leads with what we need to keep track of and engagement.
Return to navigation