High Value B2C Real Estate Marketplace Experience with AdWords | TrustRadius

Use Cases and Deployment Scope

AdWords is being used to find high intent traffic to drive to the site.

Pros and Cons

Create A/B test messaging for very targeted high-intent audiences.
Geo-targeting capabilities in AdWords are great.
The scale obviously here is unmatched.

There are limits to search marketing in general. Paid clicks seem to be lower quality than organic.
There can be dual intent keywords that are near impossible to negative keyword out.
If there is any uncertainty in the business around product-market, you can potentially get taken to the cleaners in high CPC because of low quality scores.

Return on Investment

It has helped us grow leads faster than almost any other marketing channel.
Driving leads in select geo markets is very easy in AdWords.
AdWords is really easy to get lightweight tests up quick.

Alternatives Considered

AdWords tends to get higher intent traffic compared to FB Ads.

Likelihood to Recommend

AdWords is great when there is an exisisting market interested in your product. It is not so great when you are trying to create a new market.