This is the perfect product to take social media management to a whole new level. This product takes all the different apps or services you need for social media and rolls it into one product. I was surprised at all the info it gives in the reporting. Having built in apps is a big help as well. It is easier to see all your likes in one place. There is so much to say about this product, but put it this way if you don't have it you don't know what you are missing.