Item: Authoritas
Rating: 10
Author: Nathan Richardson

Use Cases and Deployment Scope

This tool is used by the marketing department in our organization, only amongst our SEO team of three people. Although this tool might not be one of the big names like SEMRush, Majestic, or Moz, it is an impressive tool for an impressive price. I'm particularly impressed with the number of capabilities that the product offers for such a great price.

Pros and Cons

Keyword Research.
Backlink Profile Analysis.
Gap Reports.

Crawling.
Brand Mentions.
Analysis Tools.

Return on Investment

Provides great capabilities for the price.
Awesome for SEO beginners.
Not amazing for SEO experts.

Alternatives Considered

If price isn't a factor, Analytics SEO doesn't stack up very well to competitors like Majestic, Moz, and SEMRush. If we consider pricing, however, I would say that this tool is one of the best, if not the very best, out there. This tool is extremely powerful for how much it costs.

Other Software Used

SEMRush, Majestic SEO, Ahrefs Site Explorer

Likelihood to Recommend

This tool is particularly well suited to SEO teams that don't require a great deal of precision or specialization. For example, this tool provides a very user-friendly way to do keyword research, but might not be well suited to someone that needs exact search volumes or keyword difficulties. The tool offers a great bang for your buck, but isn't the most capable tool out there. Still great!

Great for the Price, with Great Capabilities

Overall Satisfaction with Analytics SEO