Efficient, personalized email sequences
November 17, 2021

Efficient, personalized email sequences

Jake Hall | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo

Apollo is used by the marketing department for sales outreach. Apollo integrates nicely with both LinkedIn and Gmail. Scrape contacts in LinkedIn to find their email, enter them into an email sequence, and then track recent opens. There's even a handy desktop notification when someone opens your email, so you know you're getting through and can immediately follow up with a phone call. Scrape contacts in LinkedIn to find their email, enter them into an email sequence, and then track recent opens. There's even a handy desktop notification when someone opens your email, so you know you're getting through and can immediately follow up with a phone call.
  • Integrates nicely with both LinkedIn and Gmail.
  • Desktop notification when someone opens your email.
  • Email addresses are available for most LinkedIn contacts.
  • Sequences are just for email. It lacks the ability to send LinkedIn InMail.
  • There is not a way to see phone numbers of contacts for a follow-up call.
  • Price.
  • Email scraping.
  • Email sequences.
  • It saves time when prospecting on LinkedIn. Once an email sequence is built, simply add LinkedIn profiles to a specific sequence.
  • The ability to automate sequences creates multiple touch points. Most contacts open the first email in the sequence, but replies tend to happen with later, follow-up emails.
Reply.io offers similar sequence functionality but sent through LinkedIn InMail. However, if email addresses are unknown (and most are), then no sequences can be created. This makes the tool basically useless.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

Prospecting tools can be expensive, too expensive for startups and small businesses. Apollo is simple, but it gives the basic automation needed to make prospecting efficient and personalized. Apollo would not be for you if you're looking for a tool offering the ability to send SMS, voicemail, or LinkedIn InMail.