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Retention Rockstar - Bloomerang
May 23, 2017

Retention Rockstar - Bloomerang

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomerang

I use it for the non-profit I work at and we use it to track our donors and how we retain them. We use it to activate our lapsed donors as well as separate initiatives that we are running at a given time. It helps see which donors we should be targeting and the time between gives.
  • Donor Retention
  • The reports are helpful to gain a larger picture snapshot
  • So user-friendly and easily navigated
  • Merging of data
  • Tailoring to meet more specific needs
  • Expanded capabilties
We have used NationBuilder in the past but it wasn't nearly as target as Bloomerang is. One thing that we did like about it was that it could track prospective donors better than Bloomerang seems to be able to. I refrain from putting in our prospective donors since it will decrease our donor retention score even though we haven't activated them yet.
It is very well suited for how you track donations and to see giving over the course over the past years. I found it helpful to see when specific donors gave in order to strategize for the coming year. Also with the appeals feature you can see which donors give by which means. I like the additional features where you can email, but the email system isn't robust enough for us to use so we go through a different emailing service for that. I also wish the search function better matched, sometimes it's hard to locate the donor I'm searching for.