Item: Bronto Marketing Platform (discontinued)
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use Bronto to interact with our customers - whether they be current or brand new. We are able to blast out events or other mass emails to keep our customers engaged. With the use of Bronto we can target specific groups of customers as well. This program has helped us drive new customers to our site every day.

Pros and Cons

Easy to use template builder
Drag and Drop feature is very useful
User friendly interface

Metrics do not update in real time
Too many layers for approval

Return on Investment

Increases our click rates
Increases our website engagement

Alternatives Considered

HubSpot

I think Bronto used to be a great tool but ever since it was bought by Oracle it seems to be very expensive compared to alternatives.

Other Software Used

HubSpot, Marketo

Likelihood to Recommend

Bronto is great to use if you really want to nail down what is working for your customer base. Through the metric reporting feature you are able to really tell what your strengths and weaknesses are as well as all the areas in which you need to improve on. You are able to learn about your customer and continuously keep them engaged and involved.

Bronto Marketing Platform Review

Overall Satisfaction with Bronto Marketing Platform