Bronto Marketing Platform Review
Updated April 22, 2019

Bronto Marketing Platform Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bronto Marketing Platform

We use Bronto to interact with our customers - whether they be current or brand new. We are able to blast out events or other mass emails to keep our customers engaged. With the use of Bronto we can target specific groups of customers as well. This program has helped us drive new customers to our site every day.
  • Easy to use template builder
  • Drag and Drop feature is very useful
  • User friendly interface
  • Metrics do not update in real time
  • Too many layers for approval
Bronto enables our company to tailor to specific markets of customers. Also, since we are able to learn what is working and what isn't quickly; we are able to fix and edit our emails and campaigns to appeal more to our customers.
  • Increases our click rates
  • Increases our website engagement
I think Bronto used to be a great tool but ever since it was bought by Oracle it seems to be very expensive compared to alternatives.
Bronto is great to use if you really want to nail down what is working for your customer base. Through the metric reporting feature you are able to really tell what your strengths and weaknesses are as well as all the areas in which you need to improve on. You are able to learn about your customer and continuously keep them engaged and involved.

Bronto Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
6
Landing pages
8
A/B testing
5
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
6
Dashboards
7
Standard reports
7
Custom reports
7