Cloudingo - duplicate merging and address standardization for a non-profit
September 09, 2020

Cloudingo - duplicate merging and address standardization for a non-profit

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Cloudingo

I work with a non-profit organization that uses a Salesforce database to track applications to a grant program. Applicants can log into a community each year to submit a new application. However, since the community is open to the public, applicants often create duplicate contact records (using a new email address when applying), or staff do not always do an adequate search for an existing contact record and internally create a duplicate. Our primary use of Cloudingo is the duplicate merging module to find and merge duplicate contact records.

The organization also uses the address records in Salesforce to send physical mail to their clients. We also use Cloudingo's address cleaning/standardization modules to update address records (to automatically update road to Rd, or pobox to PO Box, for example).
  • Duplicate merging
  • Address cleaning/standardization
  • Searching for duplicate records
  • Merging duplicate contacts to prevent clients from getting paid multiple times
  • Easily mass updating address records to prevent returned mail and to look more professional on printed mailings
Prior to being purchased by Validity, DemandTools was offered free to non-profit organizations. Since Validity now requires a paid license to use their product, the non-profit organization that I worked for was looking for a more cost-effective solution. Cloudingo met that need by costing less than a DemandTools license.

I also use, for small scale updates. This is a free online tool that connects to Salesforce and is ideal for mass updates. However, there is a 10k monthly record update limit.
The support has been good, but I have not fully utilized it. I've received several emails from the support staff to advertise training (which I appreciate) but for the most part, I've just figured it out as I go along. My use of Cloudingo is fairly limited, so I'm in a common bind. I don't use the product very often, so I don't spend a lot of time learning it, or since I don't use it consistently, I have to re-learn it each time I log in. But since I haven't spent a lot of time using the product, I'm not very familiar and am somewhat frustrated.

The interface is fairly intuitive, especially compared to DemandTools.
Very usable. I have not spent enough time to fully grasp the capabilities. The interface is fairly intuitive, and I think with more time, I would grasp it very well.

Do you think Cloudingo delivers good value for the price?


Are you happy with Cloudingo's feature set?


Did Cloudingo live up to sales and marketing promises?


Did implementation of Cloudingo go as expected?


Would you buy Cloudingo again?


I am fairly familiar with DemandTools as a Salesforce database administration tool, so much of this Cloudingo review is in comparison to DemandTools. To be fair, I use DemandTools much more frequently, so some of my bias is probably due to unfamiliarity with Cloudingo's capabilities.

The most useful scenario I have found is for merging duplicate contact records. I find it very helpful that the software "lines up" suspect records and it is easy to manually set individual fields as the master field. The biggest headache is when I've found Salesforce records that I know to be duplicates, but the Cloudingo filters I have set up do not pick them up. I haven't found a way to identify individual records and tell Cloudingo to merge them.