Conductor helps us maintain a competitive edge.
September 25, 2015
Conductor helps us maintain a competitive edge.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Current
Modules Used
- All Sections
Overall Satisfaction with Conductor Searchlight
Conductor is used to give us an overview of the soccer market. The information that we gather is used in multiple ways. At the most basic level, we use the keyword data to tell us how we are doing compared to our competition. This helps us give an idea of how we need to change, or where we are missing the mark. Furthermore, we'll use the data to help guide certain projects in terms of ROI, or use the information to help decide between the language we use on site, i.e. kits or jerseys, shoes or cleats. The information is used weekly in audits, and is a huge time saver. Currently Conductor is primarily used just by myself, but the data is used by the marketing and creative departments. The tool helps us locate our problem areas and gives us insights on how to fix those. The data is invaluable in helping steer us towards channels that will increase our revenue by providing the relevant data needed to support site changes.
- Conductor gives a birds-eye view of the market. The tool shows the trends of our competitors in terms of average rank, which has been extremely helpful in determining what they did to advance. Furthermore, it proves keyword recommendations, which makes keyword research a great deal easier. The tool is so robust, that it covers all of our needs. I recommend it as often as I can.
- Conductor displays the result types of the keywords we are ranking for. This has been very helpful in determining how well we are doing. If we find that a high value keyword at rank #3 is just an image, we use that information to start a plan for bumping it towards a product page or blog post. The information given really helps us know how well we are actually doing, and conductor presents it in an easy to use way.
- Conductor has a preferred URL section that provides a recommendations. For example, if a keyword is ranking for a url that is not preferred, Conductor will examine the preferred url and give a list of recommendations on how to fix the page. The information provided gives details on h1 tags, meta descriptions and other back-end items. It helps us save time by not having to manually poke around in the page.
- Conductor uses workspaces as quick access to sets of data. While useful, the drag and drop functionality of it can cause mishaps. Either something will resize by clicking on the wrong section, or it will just disappear until refreshed. You easily learn to work around it, but it can be frustrating.
- Conductor has some Youtube Integration. It provides a basic level of detail about the channel, including how many people have subscribed, how many minutes watched, etc. I'd like to see more information, such as did anyone unsubscribe, as well as have the ability to have two channels per domain.
- The keyword bulk update uses an Excel file. It's a nice way to handle a ton of keywords, but added data, such as current search volume of each keyword would be nice. Currently, when deciding to remove low search volume keywords that just pad our rank, I have to switch between Conductor and the keyword spreadsheet to figure out which keywords to dump. It's not that difficult, but extra data allowing time to be saved is always a plus.
- Conductor has been invaluable in proving that certain avenues taken have been worth it. For example, we've done multiple landing pages that are different from the standard LPs that used to be done. Conductor has shown that the keywords associated with those keywords have done better in the SERPs then others.
- Using the business case section of Conductor, I've been able to make a case for making specific pages that will help increase revenue. While I may not use their revenue forecast (even though it pulls from our Google Analytics Data), I use the CTR and other provided information from Conductor to find out how much we'll gain by taking action.
- The keyword data does help our creative and marketing team see the fruit of their efforts. Sometimes it doesn't pay off, and other times the information tells us that there's a great opportunity to be had. When we use the information, we do see big jumps.
Conductor Feature Ratings
Using Conductor Searchlight
1 - My business function is to show the company where we can be improving, where we are doing well, and to provide general information about the state of our web presence. I leverage the information given to help guide us in our designs and efforts. Conductor is used in every project we do to make sure that the ROI will be worth it and that we aren't wasting our time.
- We use Conductor's keyword analysis to see how well our pages are doing. We'll use this data to decide whether to try something new, or to see if the pages are doing great.
- Competitor trending and average ranking has provided a lot of information for us. Currently, it's being used to show us how we need to change and advance to continue to be competitive.
- We've started to use content mapping through Conductor to help give us an idea of where our users are going, and where they may be dropping off.
- The biggest use of the data is to show us how we need to redesign to remain competitive. A lot of our competitors have jumped in rankings, which we see in the trends, and we've noticed they've all had a decent redesign.
Evaluating Conductor Searchlight and Competitors
Yes - We replaced Web CEO and Moz. While those are great tools, the information Conductor provided was just better for us due to our company size and the industry they are in. If we were a much smaller business, we'd probably have stayed with them. Also, the amount of data Conductor provided meant we saved time doing our reports and audits due to the wealth of information.
- Product Features
- Product Usability
- Product Reputation
Conductor's features are the number one reason we went with them. The information that they provide is phenomenal. The competitor data is excellent, helping us know where we stand, while also providing us insights on to why they may be out ranking us. The keyword data is also amazing. I can quickly see just how well we are doing at a glance. It saves a ton of time in research.
I can't think of any major way I would change my process. If my company was smaller and in a less competitive industry, I'd pay more attention to the price and other tools. While Conductor is a great tool, it is expensive, so it's not for everyone. I'd also check around to see what others have to say, just to help my decision making.
Conductor Searchlight Implementation
Conductor Searchlight Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Not Available
Yes - I've reported bugs to my customer service rep. I've noticed they are taken care of quickly, and a lot of times they know about it before I mention it.
Conductor recently has added a new feature to their tool. I haven't had a lot of time to mess with it, but when I asked for some tips etc., they gave me a great list of useful information regarding the new feature, and offered to personally guide me through it. My customer service rep also offered to set everything up for me due to my busy schedule.
Using Conductor Searchlight
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Keyword analysis is incredibly easy with Conductor. You can easily see how your keywords are doing at a glance. if you want to delve into them for more detail, that's just a click away.
- Conductor's competitors analysis is a breeze. Conductor will even pull all of they keywords they are ranking for, giving you the opportunity to track for those same keywords. The trending graphs are also very useful in determining how we've gained or lost an advantage.
- Implementing our YouTube channels and Google Analytics accounts into Conductor was a very easy process, and could be done without any help.
- Workspaces can be fickle at times, with certain elements moving or disappearing if you accidentally drag them.