Conductor: The Perfect SEO and Content Marketing Platform
September 28, 2015
Conductor: The Perfect SEO and Content Marketing Platform
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Conductor Searchlight
It is strictly being used by our online advertising department, but the insights are being used to address business problems across the organization, from merchandising, buying, web development, creative, copy, marketing, to customer care, CRM, and PR.
- The ability to customize keyword categories and workspaces. This gives freedom that most platforms do not.
- Content segments. The ability to create personas, map keywords to the personas and to see where there are content gaps and how existing content performs is amazing.
- Insights into search engine marketshare. You have the ability to see all domains that rank for your keywords within the top 5 positions in search engines, and are able to make critical decisions based on this insight.
- Sometimes the platform can be a little wonky and move too slow if there is a lot of data to process. I wish the platform was more powerful on the backend to up the speed.
- I wish it would pull data and insights from Google Search Console and Bing Webmaster Tools. To be able to have the info from those sources in Conductor would be invaluable.
- It would be nice if we could export the data from Category Marketshare in CSV form.
- Conductor has been a key component in my continued double digit ROI. They are my only vendor that has a continued budget increase YoY.
- When Google encrypted keyword level data for SEO, this became my most valuable resource for estimated traffic and insight into keyword performance. Because of Conductor, I was able to continue my upswing in traffic and revenue.
- BrightEdge, Moz and HubSpot
Moz and HubSpot were great, but not a large enough scale for a business my size. I felt that Conductor was far more user friendly than BrightEdge, and far more useful. Additionally, the customer service and sales team at Conductor was so much more friendly and caring than at BrightEdge. I got the sense that BrightEdge cared more about the bottom line than customer relationships. Their salesmen was aggressive to the point that when I didn't respond quickly enough for him he went over my head and got me in trouble with my EVP. That tactic killed any chance of me wanting to do business with BrightEdge.