Overall Satisfaction with Conductor Searchlight
Conductor is being used by our marketing and development department to better target our demographics and to identify current issues with our sitemap. We also use Conductor to analyze the terms our competitors are currently using, so that we may better compete in the fintech marketing space that we occupy.
- Competitor analysis and comparison
- SEO error discovery
- Sitemap suggestions and data visualizations
- UI is a little outdated
- Better positioning in search engine results
- More informed approach at naming structure
- Knowledge of competitor trends
Conductor offers a wealth of data that assists us with the development of our SEO strategy for our forward facing marketing websites. With competitor analysis, information about SEO errors, and analysis of keywords, we have adjusted our marketing strategies accordingly and have seen positive results in unique traffic and returning visitors.
Our personal implementation is on one single team, so collaboration isn't really relevant.