Item: Conductor
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

With Conductor's help, we've already put massive improvements into place across product pages, collection pages, blog content, product naming conventions, and more. they've also done a great job of educating us on the reasoning behind the suggested changes so that our entire team is learning about SEO as we go-- not just following specific orders or instructions.

Pros and Cons

Competitive tracking
Content optimization
Opportunities / risk alerts

Difficult for our scrappy team to keep pace with the speed and quantity of their recommendations
Sometimes the dashboards are easy to get lost within, especially for SEO newbies

Return on Investment

Improved SEO ranking for nonbranded keywords
Helped establish us as an authority for specific queries (answer boxes on Google)

Data Integration

Conductor has helped us figure out the most important areas we should focus on-- keeping us aligned on the biggest opportunities each week, and illustrating why certain keywords are more important than others. The level of data available has been really helpful in making business cases for certain projects-- we can all see and agree upon the impact when it's something critical.

Strategic Collaboration

Within our team, these groups are one and the same. Conductor has helped us learn how to be better SEO marketers, and bring those learnings into our content strategy.

Support Rating

They are on call 24/7 and have never hesitated to response helpfully and in full.

Alternatives Considered

This is the first SEO partner/platform I have had experience with.

Likelihood to Recommend

Conductor has provided us with specific product naming recommendations, blog post titles, and product description recommendations that will align our content best with the relevant queries people have for our space. This is huge, since prior to Conductor, we were essentially shooting in the dark here. They've given us the framework and direction that can guide any new content we put out on the site.

Usability

It takes some learning and getting used to, but is ultimately extremely powerful.

Conductor is a game changer

Overall Satisfaction with Conductor Searchlight