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Good optimization tool
March 14, 2019

Good optimization tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Evergage Free,Evergage Pro

Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio

We use Evergage to provide personalized experiences on our website. We also use it for A/B testing as well as for the visitor cloud, which enables us to track user sessions back to the individual.
  • Customize a webpage based on the visitor’s history
  • Alter parts of the site to optimize for conversions
  • Track a user’s browsing history
  • Reporting interface is confusing
  • Not as easy to make design changes as we’d like
  • Hard to set up conversion goals on a global level
  • Improved user conversion rate
  • Higher browser satisfaction
  • Less wasted marketing spend
Evergage is more powerful, but also more complex to manage.
Good for websites that have complicated user journeys. Helpful for websites with varying conversion paths. Not good if you don’t have technical expertise.