EverString - Great lead account prioritization tool
September 06, 2018

EverString - Great lead account prioritization tool

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with EverString

EverString is used by our demand-gen Marketing team for data enrichment, lead scoring and audience expansion.

  • Data Enrichment: When the lead fills in form, all the details like company size range might not be entered by the lead. EverString helps us enrich those.
  • Lead Scoring: We have built a CRM fit model which is able to give us best fit companies based on our history of closed won and closed lost opportunities in the past.
  • Audience expansion:we can build an audience based on our needs and companies not in our CRM, which helps us go after these companies through our campaigns
  • Reliable Data - High quality and volume of data. A lot of companies in their database to target. We can find companies that do not exist in our CRM. So, we mostly use this for content syndication, display advertising, etc.
  • Integration with Salesforce has never caused a problem.
  • Intuitive user interface. They also have good manuals on their website explaining everything.
  • Customizable company size ranges. The company size range we use is 1-250, 251-5000, 5000+. Everstring has 201-500 which lies in between two segments for us. We don't know if its an SMB or SME.
Very Satisfied.
Very Helpful.
We haven't until now.
We have not seen much of improvement in terms of sales velocity. When we consider a company to be a good fit, that does not mean we can pick up the phone and close the business tomorrow. It certainly helps but not to that extent
There has been no impact on the funnel except that we know which ones to target first.
  • 6sense
I haven't evaluated 6sense but have heard about them.
It is less appropriate for thought leadership, content authoring, native ads. It's well suited for account-based marketing.