Amazing Integrated Marketing Tool, Integrated with great support and service

First and foremost having all tools related to blogging, social media, SEO, email marketing and analytics all in one place. This is a timesaver. I used to jump between at least 10 different tools to do what I do in HubSpot. I love the dashboard to get a quick pulse on how my month of marketing is going. I love that their tools are built to be persona driven and campaigns can be organized around your personas. It helps us in the areas of lead generation, better content, more content, more efficient work, increased productivity and better organization. In the first 4 months using this platform we were able to generate the amount of leads we did in the previous 12. AND it is more organized, we know more about these leads, we know more about their conversion path, and we are passing more context to our sales team when we seamlessly pass them off to our sales team using the HubSpot CRM. Currently our marketing department, our safety team, our client service team, our underwriting team and our sales team have all had involvement with the tool. Our sales team also uses the HubSpot CRM.

I love the ability to create complex workflows using automation based on any set of complex events and triggers I want based on what contacts have done and what we know about them. Workflows have transformed our lead nurturing program using targeted automated email lead nurturing. Huge time saver. I think HubSpot also perfectly blends the art of delivering an incredible tool that is their platform, but just as important is their ability to deliver the inbound training and support to make sure their clients are successful at using the tool.