Overall Satisfaction with HubSpot
First and foremost having all tools related to blogging, social media, SEO, email marketing and analytics all in one place. This is a timesaver. I used to jump between at least 10 different tools to do what I do in HubSpot. I love the dashboard to get a quick pulse on how my month of marketing is going. I love that their tools are built to be persona driven and campaigns can be organized around your personas. It helps us in the areas of lead generation, better content, more content, more efficient work, increased productivity and better organization. In the first 4 months using this platform we were able to generate the amount of leads we did in the previous 12. AND it is more organized, we know more about these leads, we know more about their conversion path, and we are passing more context to our sales team when we seamlessly pass them off to our sales team using the HubSpot CRM. Currently our marketing department, our safety team, our client service team, our underwriting team and our sales team have all had involvement with the tool. Our sales team also uses the HubSpot CRM.
I love the ability to create complex workflows using automation based on any set of complex events and triggers I want based on what contacts have done and what we know about them. Workflows have transformed our lead nurturing program using targeted automated email lead nurturing. Huge time saver. I think HubSpot also perfectly blends the art of delivering an incredible tool that is their platform, but just as important is their ability to deliver the inbound training and support to make sure their clients are successful at using the tool.
- Workflows - time saving, better lead nurturing
- Organizing initiatives - on a persona level, a campaign level, budget, keyword, landing page, everything can be synced up and integrated.
- Content - their academy area, training, support, hubstars, its all amazing to help you create better content and the tool itself helps you create and implement better content.
- Email - their mass email tools and analytics are very strong.
- Reporting - quick easy reporting. fun to use.
- Dashboard - navigation - intuitive - fast - clean
- Use behavior tracking and analytics
- Smart content
- CTA's, landing pages and forms
- User management, roles, and access could be better refined
- Landing page features and customizing, creating your own templates more easily
- SEO tools
- Reporting related to revenue and ROI
- Increase efficiency in our marketing efforts
- Increase in lead generation at a rate of 200% in 6 months
- Better lead nurturing
- Better convert and close transitions to our sales team.
- LeadPages,Google Analytics,SugarCRM
Way way better. All in one place. Google Analytics has a better user story and traffic flow capability so we still rely on it in some situations. It also has better event tracking and stronger analytics especially considering the free price tag. But when it comes to a lead generation platform for an inbound marketing approach the combination of high caliber tools like forms, landing pages, ctas, blogs, campaigns, and keyword tracking is far better than any tool or tools I have tried to piece together in my career.
Do you have a CRM already? That's a big question to ask first. If you do, make sure it will integrate well with it. If you're going to use a tool like HubSpot it's a waste if you do not have a great integration with your CRM. Using the HubSpot CRM has been a great option for us and we are happy we made that choice. It is great for our small team. The calendar is not the best, we have opted to use Trello to organize our content and editorial calendars. If you do not have personas well defined nor a content strategy in the first place this might be a waste of your money. The tool is only a tool. You have to have great content first.