Item: Demandbase Sales Intelligence
Rating: 8
Author: Jamie Pisarra

Overall Satisfaction with InsideView

Use Cases and Deployment Scope

InsideView is being used by our entire organization. It helps us find targeted accounts that fit into our ideal customer model. It also helps us stay on top of news and events that our happening within our prospects. I use it daily to stay on top of current happenings within my prospects businesses.

Pros and Cons

Pros

They help me find businesses with matching criteria that I work with.
They help me find contact information for decision makers within those companies.
They give me key talking points to discuss while cold calling.

Cons

It takes a little while to learn all the ins and outs of the program.

Return on Investment

Targeted cold calling
Increased efficiency in getting to the right decision maker
Up to date information to mention in emails and cold calling

Likelihood to Recommend

I think InsideView is a great tool for anyone in sales. While it is geared towards people who worked with larger, publicly owned or traded companies, it is a valuable tool for anyone looking to work with a particular customer. This program can really help you narrow your focus, and prevent you from blind calling a lot of accounts just to get information.

Comments

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Great program for anyone in sales

Software Version