An Inside View into InsideView
November 28, 2015

An Inside View into InsideView

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

InsideView for Sales

Overall Satisfaction with InsideView

We use InsideView to gain insight into prospective customers. It is mostly used by the sales department. It gives us the employee size, business description, SIC code, address, and social media [information]. You can create prospecting lists and watchlists to get updates on your target accounts.

Pros

  • The watchlist feature is great, it is a great way to stay up to date with new on target accounts.
  • I think the connections and reference customer notifications are great, but was more powerful before LinkedIn made it so easy.
  • Building lists is easier than some other systems that do similar things.

Cons

  • Sometimes I run lists using "smart agents" compelling events in a business and nothing comes up even though my list is very broad and at least some results should be returned.
  • I am not sure on the specific ROI but reps definitely spend a good amount of time searching for this information.
  • The faster leads can be triaged the higher the likelihood that we are going to be the vendor of choice so the help InsideView lends in that regard is worthwhile.
I am not a huge Hoover's fan. I have met a lot of older reps who swear by it but the information comes out messy whenever I use it. I have used Data.com as well and find it easy to use but it does not have as many features to keep tabs on my prospective customers.
I have used Data.com and InsideView integrated with sales and InsideView's integration works fine. I would imagine people would want to use something that is native to Salesforce but I don't think that should be a concern. I think InsideView actually uses Salesforce for CRM, at least they were. I would probably question the licensing, we hired a lot of reps and were spending a good amount of money as we grew.

Demandbase Sales Intelligence Feature Ratings

6.5
Advanced search
8
Identification of new leads
5
List quality
5
List upload/download
8
Ideal customer targeting
7
Load time/data access
6
7.0
Contact information
5
Company information
8
Industry information
8
7.1
Lead qualification process
6
Smart lists and recommendations
7
Salesforce integration
8
Company/business profiles
8
Alerts and reminders
7
Data hygiene
6
Automatic data refresh
7
Tags
Not Rated
Filters and segmentation
8
Not Rated
Sales email templates
Not Rated
Append emails to records
Not Rated

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