Item: Demandbase One
Rating: 8
Author: Marc Troppmann

Overall Satisfaction with Demandbase Sales Intelligence

Use Cases and Deployment Scope

We successfully use InsideView Sales, Target and Data Integrity. These services combined provide a valuable toolset for Prospecting as well as Account and Contact database maintenance. It helps us identify relevant buyer personas within a target company and gain a good overview into further sales targets horizontally and vertically within the family tree or organizations. The automated data maintenance processes help us to keep data up to date and identify outdated information. Also Lead enrichment is key for us. This benefits multiple departments in our organization (Marketing, Sales Development, Sales, Finance, Operations).

Pros and Cons

Pros

Identify relevant contacts of a target company.
Partial to full automation of data maintenance.
Information easy to digest and to transfer into CRM.

Cons

Data Integrity and IV Sales show some identical functionalities, however with the newer product Data Integrity there are still some data inconsistencies in results returned to CRM. Team has made great improvements though over the past few months (as of Q4-2020).
Looking forward to new features like "Intent Data" reports, to see what are hot topics with Prospects.

Return on Investment

(+) Lead / Contact / Account data enrichment eases conversion.
(+) Improved data hygiene due to automated processes.
(+) Better targeting of campaigns on other platforms as correct names / IDs can be used.
(-) Out of the box configuration is only a basic starting point. You'll need someone dedicated to InsideView tools to really enable what the solution can do.

Usability

Usability for the average User is great, for Admins it is a bit difficult at the moment, as the mix of old and new components needs to be harmonized first. But getting better and easier every day.

Alternatives Considered

Main competitor was DiscoverOrg. InsideView showed more or less same capabilites but the team was much easier to work with and pricing more interesting.

Key Insights

Do you think Demandbase One delivers good value for the price?

Yes

Are you happy with Demandbase One's feature set?

Yes

Did Demandbase One live up to sales and marketing promises?

Yes

Did implementation of Demandbase One go as expected?

Would you buy Demandbase One again?

Yes

Other Software Used

Salesforce.com, SalesLoft

Likelihood to Recommend

Use it for prospecting, Lead/Contact/Account data enrichment, data maintenance automation and setting up target lists (Accounts or Contacts).
Not usable for cadence automation, mass emailing or outbound call cadences. There are other tools for that...

Demandbase Sales Intelligence Support

Support Rating

Supporting teams (Customer Success, Implementation team, Support team, Product development team) all have been very responsive and really tried to understand what issues I had. They took the necessary time, worked with me through issues via online sessions and delivered fixes promptly wherever possible. Kudos!

Comments

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InsideView is my team member with the lowest Coffee consumption, yet still as valuable as the other members!

Software Version